Agency / company: Alterno Global Management LLC / Alterno Management
Role / title: CEO & NHLPA Licensed Agent
Agency website: https://www.alternomgt.com/partners/
Main website: https://www.alternomgt.com/
Instagram: Not publicly confirmed
Agency / company: Alterno Global Management LLC / Alterno Management
Role / title: CEO & NHLPA Licensed Agent
Agency website: https://www.alternomgt.com/partners/
Main website: https://www.alternomgt.com/
X: https://twitter.com/P_alterno
LinkedIn: https://www.linkedin.com/in/peter-wallen-273627228
Primary markets: NHL, Sweden, SHL, European prospects, defensemen, North America-Europe pathways, player development
Peter Wallen is CEO of Alterno Management and is listed by the agency as an NHLPA Licensed Agent. Alterno says he has led the company since 1994, committed fully to agent work in 2002, and obtained his NHLPA license in 2009.
Wallen’s profile is built around Swedish-player representation and North America-Europe execution. Alterno describes him as a former professional player in Sweden who won a championship gold medal with Djurgårdens IF in 1989, later coached youth hockey in Stockholm, and brought insurance/investment-advisory experience into his agency career.
Wallen is listed with 16 active NHL contracts, about $200M in active contract value, and about $41M in active cap hit. His current book is led by Victor Hedman, Gabriel Landeskog, Jonas Brodin, Marcus Pettersson, Mario Ferraro, Timothy Liljegren, Jesper Boqvist, Mattias Janmark, Isac Lundeström, and several Swedish/European ELC clients.
NHLPA certification: NHLPA Licensed Agent
Active NHL contracts represented: 23
Total active contract value: $200M
Total active cap hit / AAV represented: $41M
Average active cap hit: $2,6M
Future contract extensions listed: 1, worth $6.5M total
Largest active contract: Gabriel Landeskog – $56M total, $7M AAV
Highest active AAV: Victor Hedman – $8M AAV
Most notable clients: Victor Hedman, Gabriel Landeskog, Jonas Brodin, Marcus Pettersson, Mario Ferraro, Timothy Liljegren
Primary client type: Swedish NHL defensemen, European prospects, veteran NHL leaders, SHL-to-NHL clients
Victor Hedman (Tampa Bay Lightning) – D – Sweden – $8M AAV – $32M total – expires 2028-29
Gabriel Landeskog (Colorado Avalanche) – LW – Sweden – $7M AAV – $56M total – expires 2028-29
Jonas Brodin (Minnesota Wild) – D – Sweden – $6M AAV – $42M total – expires 2027-28
Marcus Pettersson (Vancouver Canucks) – D – Sweden – $5.5M AAV – $33M total – expires 2030-31
Mario Ferraro (San Jose Sharks) – D – Canada – $3.25M AAV – $13M total – expires 2025-26
Timothy Liljegren (Washington Capitals) – D – Sweden – $3M AAV – $6M total – expires 2025-26
Jesper Boqvist (Florida Panthers) – C/LW – Sweden – $1.5M AAV – $3M total – expires 2026-27
Mattias Janmark (Edmonton Oilers) – C/LW – Sweden – $1.45M AAV – $4.35M total – expires 2026-27
Isac Lundeström (Columbus Blue Jackets) – C – Sweden – $1.3M AAV – $2.6M total – expires 2026-27
Alfons Freij (Winnipeg Jets) – D – Sweden – $997,500 AAV – ELC – expires 2028-29
Theo Lindstein (St. Louis Blues) – D – Sweden – $933,333 AAV – ELC – expires 2027-28
Dans Locmelis (Boston Bruins) – C – Latvia – $926,667 AAV – ELC – expires 2027-28
Vilmer Alriksson (Vancouver Canucks) – LW – Sweden – $898,334 AAV – ELC – expires 2027-28
Sandis Vilmanis (Florida Panthers) – RW – Latvia – $880K AAV – ELC – expires 2026-27
Oskar Olausson (Minnesota Wild) – RW – Sweden – $863,334 AAV – ELC – expires 2025-26
Future extension:
Timothy Liljegren (Washington Capitals) – 2 years, $6.5M, $3.25M AAV – expires 2027-28.
2024/2025 – Victor Hedman, Tampa Bay Lightning: 4 years, $32M, $8M AAV.
2021 – Gabriel Landeskog, Colorado Avalanche: 8 years, $56M, $7M AAV.
2020/2021 – Jonas Brodin, Minnesota Wild: 7 years, $42M, $6M AAV.
2025 – Marcus Pettersson, Vancouver Canucks: 6 years, $33M, $5.5M AAV.
2022 – Mario Ferraro, San Jose Sharks: 4 years, $13M, $3.25M AAV.
2026 – Timothy Liljegren, Washington Capitals: future extension listed at 2 years, $6.5M, $3.25M AAV.
1989: Won championship gold with Djurgårdens IF as a player.
1994: Began leading Alterno Management.
2002: Fully committed to working as a hockey agent.
2009: Obtained NHLPA license.
2012/2013: Alterno says Wallen and Alterno won Agent of the Year in Swedish hockey.
Martin Nilsson: NHLPA & SICO Licensed Agent.
Niklas Jernström: Scout and Development Advisor, Sweden.
Mike Asselin: Scouting and Development Advisor, Ontario.
Rudolf Orjo: FHPA Licensed Agent.
Offices / base: Sweden and USA contact locations.
Development lane: Player development, scouting, Swedish/North American relationships, and European prospect support.
Alterno describes Wallen as a trusted ally for players navigating professional hockey.
HockeyAgencies profiles Alterno as a Swedish blue-line-focused agency with strong NHL contract value and a Swedish/North American bridge.
PuckPedia ranks Wallen as Alterno’s lead NHL agent by active public contract value.
2012/2013 – Swedish hockey: Alterno says Peter Wallen and Alterno Management received Agent of the Year recognition.
2020 – NHL / Tampa Bay: Victor Hedman won the Conn Smythe Trophy and Stanley Cup, both listed in Alterno’s story archive.
2022 – NHL / Colorado: Gabriel Landeskog won the Stanley Cup with the Avalanche, listed in Alterno’s story archive.
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