Alterno Management
Swedish Blue-Line Builders

Sweden

$222M

Key Facts

Also known as: Alterno; Alterno Global Management LLC; Alterno Management AB
Founded: 1994
Headquarters: Stockholm, Sweden
Other offices: Washington, D.C. area / Ashburn, Virginia; Toronto/Ontario coverage via Mike Asselin; Sweden office at Södra Fiskartorpsvägen 20, Stockholm
Agency type: Mid-size global hockey agency
Ownership: Privately held; Peter Wallen is CEO and NHLPA Licensed Agent, Martin Nilsson is COO and NHLPA/SICO Certified Agent
Primary markets: NHL, AHL, SHL, HockeyAllsvenskan, Swedish junior pathways, Liiga, Czech Extraliga, Switzerland/NL, European transfers
Players ($222M active NHL contract value): 120 total clients; NHL clients: 20; NHL-drafted clients: 40; reported active NHL contracts for Alterno Global Management LLC at $222M total value and $48.84M total cap hit

Key agents: Peter Wallen, Martin K. Nilsson, Niklas Jernström, Mike Asselin, Rudolf Orjo; NHLPA Certified Agents: Peter Wallen and Martin Nilsson
Languages: Swedish, English; Finnish and North American coverage through staff/affiliate network
Contact email: Peter Wallen - peter.wallen@alternomgt.com, Martin Nilsson - martin.nilsson@alternomgt.com, Mike Asselin - mike.asselin@alternomgt.com
Website: https://www.alternomgt.com/

Instagram: https://www.instagram.com/alternomgt/

About Alterno Management

Alterno Management is a Stockholm-based global full-service ice hockey agency founded in 1994, with offices in Stockholm, Washington, D.C. and Toronto coverage. The agency is led by Peter Wallen, its CEO and NHLPA Licensed Agent, and Martin Nilsson, its COO and NHLPA/SICO Certified Agent. Alterno’s public identity is built around advising and supporting clients for long-term success rather than only negotiating contracts.

The agency’s current high-end roster is strongly Swedish and defense-heavy, led by Victor Hedman, Gabriel Landeskog, Marcus Pettersson, Jonas Brodin, Timothy Liljegren and Mario Ferraro. It also represents forwards and depth NHL players such as Jesper Boqvist, Mattias Janmark and Isac Lundeström, plus a large prospect group including Elias Salomonsson, Calle Odelius, Theo Lindstein, Vilmer Alriksson, Sandis Vilmanis and Dans Locmelis. Alterno’s strongest reputation lane is Swedish player development, particularly defensemen who move from SHL/junior systems into NHL and AHL roles. The agency is also active in European placement, with public listings showing clients in Liiga, SHL, Czechia and Sweden. Its service menu includes pro advice, contract negotiation, camps, financial services and branding/endorsement guidance. Alterno’s recent NHL contract work includes Victor Hedman’s 4-year, $32M Tampa Bay extension, Marcus Pettersson’s 6-year, $33M Vancouver extension and Jesper Boqvist’s 2-year, $3M Florida extension, all signed by Peter Wallen. The agency’s differentiator is a compact, Swedish-led operation with NHLPA certification, high-trust captain-level clients and a deep defense/prospect pipeline.

Client Roster

Contract figures below use public PuckPedia records where available. European salaries are generally not publicly disclosed.

Top players / NHL players

• Gabriel Landeskog (Colorado Avalanche) – F – Sweden – 1992-11-23 – 8 years, $56.00M, $7.00M AAV through 2028-29; NMC/M-NTC structure

• Victor Hedman (Tampa Bay Lightning) – D – Sweden – 1990-12-18 – 4 years, $32.00M, $8.00M AAV through 2028-29; full NMC

• Marcus Pettersson (Vancouver Canucks) – D – Sweden – 1996-05-08 – 6 years, $33.00M, $5.50M AAV through 2030-31; NMC/M-NTC structure

• Jonas Brodin (Minnesota Wild) – D – Sweden – 1993-07-12 – 7 years, $42.00M, $6.00M AAV through 2027-28; NMC in earlier years

• Timothy Liljegren (Washington Capitals) – D – Sweden – 1999-04-30 – 2 years, $6.00M, $3.00M AAV through 2025-26

• Mario Ferraro (San Jose Sharks) – D – Canada – 1998-09-17 – 4 years, $13.00M, $3.25M AAV through 2025-26

• Jesper Boqvist (Florida Panthers) – F – Sweden – 1998-10-30 – 2 years, $3.00M, $1.50M AAV through 2026-27

• Isac Lundeström (Columbus Blue Jackets) – F – Sweden – 1999-11-06 – 2 years, $2.60M, $1.30M AAV through 2026-27

• Mattias Janmark (Edmonton Oilers) – F – Sweden – 1992-12-08 – 3 years, $4.35M, $1.45M AAV through 2026-27; 10-team no-trade list

• Lucas Carlsson (San Jose Barracuda / San Jose Sharks) – D – Sweden – 1997-07-05 – 2 years, $1.60M, $800,000 cap hit through 2025-26

• Emil Lilleberg (Tampa Bay Lightning) – D – Norway – 2001-02-02 – 2 years, $1.60M, $800,000 AAV through 2026-27

• Adam Boqvist (New York Islanders) – D – Sweden – 2000-08-15 – 1 year, $850,000 through 2025-26; current NHL contract listed under Craig Oster, while earlier contracts were signed by Peter Wallen

• Carl Klingberg (Ilves) – F – Sweden – 1991-01-28 – European salary not public; active 2025-26 listing

• Jacob Josefson (Djurgårdens IF) – F – Sweden – 1991-03-02 – extended through 2027-28; European salary not public

Prospects & young talents

• Elias Salomonsson (Winnipeg Jets organization) – D – Sweden – 2004-08-31 – 3-year ELC, $2.445M total, $815,000 cap hit through 2026-27

• Calle Odelius (New York Islanders organization) – D – Sweden – 2004-05-30 – 3-year ELC, $2.445M total, $815,000 cap hit through 2026-27

• Theo Lindstein (St. Louis Blues organization) – D – Sweden – 2005-01-05 – listed by Alterno among NHL-contract clients

• Vilmer Alriksson (Vancouver Canucks organization) – F – Sweden – 2005-07-27 – listed by Alterno among NHL-contract clients

• Dans Locmelis (Boston Bruins organization) – F – Latvia – 2004-01-21 – listed by Alterno among NHL-contract clients

• Mattias Hävelid (San Jose Sharks organization) – D – Sweden – 2004-01-01 – listed by Alterno among NHL-contract clients

Goalies

• Magnus Chrona (Nashville Predators organization) – G – Sweden – 2000-08-28

• Hugo Ollas (New York Rangers organization) – G – Sweden – 2000-04-24

• Vyacheslav Peksa (Toronto Maple Leafs organization) – G – Russia – 2002-06-17

• Vyacheslav Buteyets (Anaheim Ducks organization) – G – Russia – 2002-07-07

Coaches/Staff represented

• No coaches/staff representation publicly verified.

Notable former clients

• Joakim Lindström – inactive/retired; public listing shows last active season as 2022-23.

• Adam Boqvist – still active as a public Alterno-listed client, but his current Islanders signing is listed by PuckPedia under Craig Oster, so current representation should be verified before publication.

• Older listings with seasons below 2025-26 should be treated as inactive unless independently confirmed active.

Highlights

• Negotiation style: long-term security, relationship-led Swedish representation and patient career management.

• NHLPA/CBA expertise: high-value UFA extensions, NMC/M-NTC clauses, RFA bridge deals and ELC management.

• Network strengths: Swedish development pathways, NHL/AHL club relationships, Washington/Toronto North American coverage.

• Development pipeline: camps, scouting, player-development advisors and prospect management.

• Cross-border execution: SHL-to-NHL, AHL, Liiga, Czechia and Swiss/European placement support.

• Brand/commercial capability: branding and endorsement support listed as part of Alterno’s service model.

Agency Snapshot

Origin story

• Alterno was founded in 1994 and presents itself as a global full-service ice hockey agency.

• Peter Wallen leads the agency as CEO and NHLPA Licensed Agent.

• Martin Nilsson serves as COO and is listed as both NHLPA and SICO Certified.

Milestones

• 1994 – Alterno Management founded.

• 2020 – Jonas Brodin signed a 7-year, $42.00M Minnesota extension with Peter Wallen listed as signing agent.

• 2021 – Gabriel Landeskog signed an 8-year, $56.00M Colorado extension with Peter Wallen listed as signing agent.

• 2024 – Victor Hedman signed a 4-year, $32.00M Tampa Bay extension with full NMC.

• 2024 – Mattias Janmark signed a 3-year, $4.35M Edmonton contract with M-NTC.

• 2025 – Marcus Pettersson signed a 6-year, $33.00M Vancouver extension with NMC/M-NTC structure.

• 2025 – Jesper Boqvist signed a 2-year, $3.00M Florida extension.

Network strengths

• Sweden: Stockholm office, SHL/HockeyAllsvenskan relationships, Swedish junior development.

• North America: Washington, D.C. area office and Ontario/Toronto scouting-development presence.

• Europe: Finland, Czechia, Switzerland and wider European-placement support through affiliates.

• Specialty lanes: Swedish defensemen, NHL captains, late-round/second-wave prospects, RFA bridges and veteran depth forwards.

Support Team / Partners

• Contract/cap specialist: Peter Wallen and Martin Nilsson.

• Immigration/visa counsel: not publicly named.

• Litigation/agent-law counsel: not publicly named.

• Marketing/brand partnerships: Alterno lists branding and endorsement guidance as a service area.

• PR/media training: not publicly detailed.

• Skills coaches / skating coaches / goalie coaches: camp/development support is listed; individual coaches not publicly named.

• Analytics/scouting support: Niklas Jernström is listed as Scout and Development Advisor Sweden; Mike Asselin is listed as Scout & Player Development, Ontario.

• Financial advisors/tax partners: Alterno lists financial services, but individual partners are not named.

• Affiliate/partner agencies: ISA Internationale Service AG, Maloney & Thompson Sports Management, People in Sport and USM Hockey are listed in the current public agency listing.

Notable Deals Led by Alterno Management

• 2025 – Marcus Pettersson: Vancouver Canucks – UFA extension – 6 years – $33.00M – $5.50M AAV – NMC years 1-3, M-NTC years 4-6.

• 2025 – Jesper Boqvist: Florida Panthers – RFA extension – 2 years – $3.00M – $1.50M AAV.

• 2025 – Isac Lundeström: Columbus Blue Jackets – UFA signing – 2 years – $2.60M – $1.30M AAV.

• 2024 – Victor Hedman: Tampa Bay Lightning – UFA extension – 4 years – $32.00M – $8.00M AAV – full NMC.

• 2024 – Timothy Liljegren: Toronto Maple Leafs / later Washington Capitals – RFA extension – 2 years – $6.00M – $3.00M AAV.

• 2024 – Mattias Janmark: Edmonton Oilers – UFA signing – 3 years – $4.35M – $1.45M AAV – M-NTC.

• 2024 – Lucas Carlsson: San Jose Sharks – UFA signing – 2 years – $1.60M – $800,000 AAV.

• 2021 – Gabriel Landeskog: Colorado Avalanche – UFA extension – 8 years – $56.00M – $7.00M AAV – NMC/M-NTC structure.

• 2020 – Jonas Brodin: Minnesota Wild – UFA extension – 7 years – $42.00M – $6.00M AAV – NMC in early years.

Track Record (Last 3 Seasons)

• NHL contracts signed: At least 7 verified NHL contracts in the 2024-25 through 2025-26 public sample.

• Total value signed (USD): At least $82.55M in verified sample deals: Hedman, Pettersson, Boqvist, Lundeström, Liljegren, Janmark and Carlsson.

• Total AAV represented (USD): At least $23.55M in verified sample AAV.

• Extensions/renewals: Hedman, Pettersson, Jesper Boqvist, Liljegren and Janmark.

• ELCs signed: Active prospect ELCs include Elias Salomonsson and Calle Odelius; exact last-three-season ELC count not fully public.

• RFA outcomes: Jesper Boqvist and Liljegren are recent RFA outcomes; Adam Boqvist’s current contract was signed under another listed agent.

• Arbitration cases: No public heard arbitration case verified.

• Europe transfers: Active public listing shows clients across SHL, Liiga, Czechia and European clubs; exact count not public.

• Aggregate client market value: PuckPedia lists 23 active NHL contracts, $222.53M total value and $48.84M total cap hit for Alterno Global Management LLC.

Compliance & Accreditation

• NHLPA certification status: Peter Wallen is listed by Alterno as an NHLPA Licensed Agent; Martin Nilsson is listed as NHLPA and SICO Certified.

• National federation registrations: Martin Nilsson is publicly listed as SICO Certified; Rudolf Orjo is listed as FHPA Licensed Agent.

• Professional liability insurance: Not publicly stated.

• Ethics/compliance notes: No public disciplinary findings found in reviewed sources.

Testimonials

• Alterno positioning: “Clients are everything.”

• Alterno service claim: “act on the client’s best interest.”

• Alterno contract positioning: “knowledge and expertise needed for contract negotiations.”

• Colorado GM Joe Sakic on Landeskog: “heart and soul of this team.”

Press, Awards & Recognition

• 2021 – Gabriel Landeskog signed an 8-year, $56.00M Colorado extension – Colorado Avalanche / PuckPedia.

• 2024 – Victor Hedman signed a 4-year, $32.00M Tampa Bay extension – PuckPedia.

• 2025 – Marcus Pettersson signed a 6-year, $33.00M Vancouver extension – PuckPedia.

• Current – PuckPedia ranks Alterno Global Management LLC among the top 20 NHL agencies by active contract value.