WIN Hockey Agency Sweden
Swedish NHL Pathways

Sweden

N/A

Key Facts

Founded: 2014
Headquarters: Stockholm, Sweden
Other offices: North America coverage through WIN Hockey Agency NA
Agency type: Mid-size international hockey agency
Ownership: Not publicly stated; Swedish side led by Marcus Isaksson and Radek Hamr, with Matt Keator listed as NHLPA Agent for the North American arm
Primary markets: NHL, AHL, SHL, HockeyAllsvenskan, NL, DEL, NCAA, European leagues
Players: 90+ total clients; 12 NHL clients; 29 NHL-drafted clients
Key agents: Marcus Isaksson, Radek Hamr, Matt Keator
Languages: Swedish, English, Czech/Slovak network coverage strongly implied
Contact email: Isaksson@winhockey.se; radek.hamr@winhockey.se
Phone / WhatsApp: +46 (0)70 970 03 20; +46 (0)76 311 56 97
Website: https://www.winhockey.se/
Instagram: https://www.instagram.com/win_hockey_eu/

About WIN Hockey Agency

WIN Hockey Agency is a Stockholm-based hockey agency that has represented players in Sweden and internationally since 2014. The agency presents itself as a full-service representation group built around long-term individual development plans, personal guidance, marketing, financial support, and legal advice. Its Swedish operation is led publicly by certified agents Marcus Isaksson and Radek Hamr, with Hamr bringing former NHL and European pro-playing experience. WIN’s North American reach is strengthened by WIN Hockey Agency NA and Matt Keator, a long-time NHLPA agent associated with high-value NHL clients such as Adam Fox, Chris Kreider, Brandon Montour, and former Bruins captain Zdeno Chára.

The agency’s Swedish client lane is especially visible through Leo Carlsson, Emil Heineman, Linus Karlsson, Adam Edström, Jonas Johansson, Jack Berglund, Anton Johansson, and several Färjestad-linked players. WIN has a strong Sweden-to-NHL identity, but it also works across SHL, HockeyAllsvenskan, NCAA, NL, DEL, and other European leagues. Its player-service model emphasizes development planning, video review, education, sponsor exposure, club marketing, tax/family-law support through partners, and contracts designed to protect the player. WIN is especially relevant for Swedish prospects who need NHL drafting, signing, and transition guidance without losing their European support base. The North American affiliate adds serious contract weight, with PuckPedia listing $290M in active NHL contract value under the WIN Hockey Agency/Matt Keator profile. The agency’s profile therefore combines a Swedish development boutique with a much larger NHLPA-certified contract platform.

Client Roster

Top NHL players

• Adam Fox [New York Rangers] – D – United States – 1998-02-17

• Brandon Montour [Seattle Kraken] – D – Canada – 1994-04-11

• Chris Kreider [Anaheim Ducks] – F – United States – 1991-04-30

• Leo Carlsson [Anaheim Ducks] – C/F – Sweden – 2004-12-26

• Emil Heineman [New York Islanders] – F – Sweden – 2001-11-16

• Adam Edström [New York Rangers] – F – Sweden – 2000-10-12

• Linus Karlsson [Vancouver Canucks] – F/C – Sweden – 1999-11-16

• Jonas Johansson [Tampa Bay Lightning] – G – Sweden – 1995-09-19

Top professional players

• Marek Hřívik [HC Vítkovice] – F – Slovakia – 1991-08-28

• Marcus Nilsson [IF Björklöven] – F – Sweden – 1991-05-18

• Viktor Lodin [Färjestad BK] – F – Sweden – 1999-06-02

• Joakim Nygård [Färjestad BK] – F – Sweden – 1993-01-08

• Andrej Šustr [Lukko] – D – Czechia – 1990-11-29

Prospects & young talents

• Jack Berglund [Färjestad BK / Philadelphia Flyers] – C/F – Sweden – 2006-04-10

• Anton Johansson [Grand Rapids Griffins] – D – Sweden – 2004-06-10

• Noel Fransén [Färjestad BK / Carolina Hurricanes] – D – Sweden – 2005-12-07

• Victor Johansson [Leksands IF] – D – Sweden – 2006-04-25

Goalies

• Jonas Johansson [Tampa Bay Lightning] – G – Sweden – 1995-09-19

Coaches/Staff Represented

• No publicly verified coaches or team staff represented.

Notable former clients

• Zdeno Chára – long-time Matt Keator/WIN Hockey Agency client; Stanley Cup champion, Norris Trophy winner, retired in 2022

• Paul Stastny – NHL veteran previously associated with Matt Keator’s client group

• Joakim Nygård – former Edmonton Oilers forward; now a senior Färjestad BK player in WIN’s European roster lane

• Andrej Šustr – former NHL defenseman; now represented in European club movement

Highlights

• Negotiation style: development-first, relationship-based, and built around long-term player planning.

• NHLPA/CBA expertise: strong North American contract capability through Matt Keator and WIN Hockey Agency NA.

• Network strengths: Sweden, NHL/AHL, NCAA, SHL, HockeyAllsvenskan, and European pro leagues.

• Development pipeline: Swedish junior-to-SHL-to-NHL pathway, with strong Färjestad and Leksand visibility.

• Cross-border execution: NHL draft rights, ELC timing, Sweden-to-AHL transitions, and Europe return pathways.

• Brand/commercial capability: player marketing, sponsor support, and personal brand exposure are listed as agency services.

Agency Snapshot

Origin story

• WIN Hockey Agency began representing clients in 2014.

• The Swedish group is publicly led by Marcus Isaksson and Radek Hamr.

• The agency’s North American reach is tied to Matt Keator and WIN Hockey Agency NA.

Milestones

• 2014 – WIN Hockey Agency begins representing players in Sweden and internationally.

• 2021/2022 – Adam Fox’s 7-year, $66.50M Rangers extension becomes the largest public active contract tied to the WIN Hockey Agency listing.

• 2023 – Leo Carlsson signs his Anaheim Ducks entry-level contract after being drafted No. 2 overall.

• 2024 – Brandon Montour signs a 7-year, $50.00M UFA contract with Seattle.

• 2025 – Emil Heineman signs a 2-year contract with the New York Islanders.

• 2025 – Jonas Johansson signs a 2-year extension with Tampa Bay.

• 2026 – Jack Berglund signs a future three-year ELC with Philadelphia.

• 2026 – Noel Fransén signs a three-year ELC with Carolina.

Network strengths

• North America: NHL/AHL contracts, UFA/RFA negotiation, ELCs, NCAA exposure, NHLPA representation.

• Sweden: SHL, HockeyAllsvenskan, Färjestad BK, Leksands IF, junior development and national-team visibility.

• Europe: NL, DEL, Czech/Slovak markets, and broader club placement.

• Specialty lanes: Swedish forwards, mobile defense prospects, NHL draft picks, and NHL-to-Europe planning.

Support Team / Partners

• Marcus Isaksson – certified agent

• Radek Hamr – certified agent and former NHL/European professional player

• Matt Keator – NHLPA agent, WIN Hockey Agency NA

• Peter Nilsson – CEO & Finance

• Kenneth Carlsson – scouting and player development; camps and skills development

• Emil Knutsson – sport performance coach

• Anders Holmberg – elite training / speed, agility and quickness support

• Ulf Ekstam – personal training, osteopathy and rehab support

• Hockeymanagement – listed affiliate

• ISMA – listed affiliate

• WIN Hockey Agency NA – North American affiliate

Notable Deals Led by WIN Hockey Agency

• 2022 – Adam Fox: New York Rangers – long-term extension – 7 years – $66.50M – $9.50M AAV

• 2024 – Brandon Montour: Seattle Kraken – UFA signing – 7 years – $50.00M – $7.14M AAV

• 2020 – Chris Kreider: New York Rangers – long-term extension – 7 years – $45.50M – $6.50M AAV

• 2023 – Alex Killorn: Anaheim Ducks – UFA signing – 4 years – $25.00M – $6.25M AAV

• 2023 – Scott Mayfield: New York Islanders – long-term contract – 7 years – $24.50M – $3.50M AAV

• 2025 – Ryan Donato: Chicago Blackhawks – UFA signing – 4 years – $16.00M – $4.00M AAV

• 2025 – Nate Schmidt: Utah Mammoth – UFA signing – 3 years – $10.50M – $3.50M AAV

• 2023 – Leo Carlsson: Anaheim Ducks – ELC – 3 years – $2.85M base value – $950K AAV before bonuses

• 2025 – Emil Heineman: New York Islanders – contract extension/signing – 2 years – $2.20M – $1.10M AAV

• 2025 – Jonas Johansson: Tampa Bay Lightning – extension – 2 years – $2.50M – $1.25M AAV

• 2026 – Jack Berglund: Philadelphia Flyers – future ELC – 3 years – $3.225M – $1.075M AAV

Track Record (Last 3 Seasons)

• NHL contracts signed: 30 active NHL contracts publicly tracked under the WIN Hockey Agency/Matt Keator listing.

• Total value signed: $290.45M active NHL contract value.

• Total AAV represented: $66.81M active NHL cap hit.

• Extensions/renewals: Multiple recent renewals, including Jonas Johansson, Emil Heineman, Adam Edström, Andre Lee, Linus Karlsson and Nils Åman.

• ELCs signed: Leo Carlsson, Ryan Leonard, Ian Moore, Anton Johansson, Robert Flinton, Jackson Dorrington, Jack Berglund and Noel Fransén are among the public ELC/young-player contract examples.

• RFA outcomes: Several current or recent RFA-path players, including Heineman, Karlsson, Åman, Edström, Henry Thrun and Michael Kesselring.

• Arbitration cases: No public arbitration hearings found.

• Europe transfers: Multiple SHL/HockeyAllsvenskan/European placements visible; full count not public.

• Aggregate client market value: $290.45M active NHL value plus $9.67M in future listed contract value on the PuckPedia page.

Compliance & Accreditation

• Marcus Isaksson is listed publicly as a certified agent.

• Radek Hamr is listed publicly as a certified agent.

• Matt Keator is listed publicly as an NHLPA agent.

• WIN Hockey Agency is listed by SICO as a Swedish player-agent company.

• No public professional liability insurance statement found.

• No public disciplinary or ethics issue found in reliable sources.

Testimonials

• WIN Hockey Agency – “We are driven by helping every individual client reach their full potential.”

• HockeyNews – Marcus Isaksson described Leo Carlsson’s family foundation as a major part of his growth.

• NHL.com – Carlsson’s rookie usage plan in Anaheim was reported as aligned between the player, the club and his representation.

• Responsible Gaming / hockey feature – Matt Keator was characterized as a long-time NHL agent with major clients including Adam Fox, Chris Kreider and Brandon Montour.

Press, Awards & Recognition

• 2023 – HockeyNews profile on Leo Carlsson’s development and Marcus Isaksson’s role

• 2023 – NHL.com feature on Leo Carlsson’s first NHL season plan with Anaheim

• 2024 – Brandon Montour’s Seattle UFA signing covered by NHL and Kraken media

• 2025 – Emil Heineman’s Islanders signing covered by New York Islanders media

• 2026 – Jack Berglund’s Flyers ELC covered by Philadelphia Flyers media

• 2026 – Noel Fransén’s Hurricanes ELC covered by Carolina Hurricanes media