Matt Keator
NCAA-to-NHL Strategist

US

$290M

Key Facts

Agency / company: WIN Hockey Agency
Role / title: NHLPA Agent
Agency website: https://winhockeyagency.com/
European site: https://www.winhockey.se/
Primary markets: NHL, NCAA, U.S. prospects, Swedish/European pipeline, defensemen, RFAs, long-term player development

About Matt Keator

Matt Keator is listed by WIN Hockey as an NHLPA Agent and as the lead agent for WIN Hockey Agency’s NHL contract book. WIN Hockey presents itself as a full-service agency focused on long-term individual development plans and player support on and off the ice.

Keator’s public profile is strongly tied to elite U.S. defensemen and NCAA-to-NHL development. The agency lists Adam Fox as a Keator client, including both Fox’s entry-level contract and his seven-year, $66.5M Rangers extension.

Keator is listed with 30 active NHL contracts, about $290M in active contract value, and about $65M in active cap hit. His current active book is led by Adam Fox, Brandon Montour, Chris Kreider, Alex Killorn, Ryan Donato, Scott Mayfield, Nate Schmidt, Drew O’Connor, Garnet Hathaway, and Adam Gaudette.

Key Facts

• NHLPA certification: NHLPA Agent

• Active NHL contracts represented: 30

• Total active contract value: $290M

• Total active cap hit / AAV represented: $65M

• Average active cap hit: $2,5M

• Future contract extensions listed: 3, worth $9.67M total

• Largest active contract: Adam Fox – $66.5M total, $9.5M AAV

• Most notable clients: Adam Fox, Brandon Montour, Chris Kreider, Alex Killorn, Ryan Donato, Leo Carlsson, Ryan Leonard

• Primary client type: NCAA-developed players, U.S. defensemen, Swedish prospects, veteran NHL forwards

Client Roster

1. Adam Fox (New York Rangers) – D – USA – $9.5M AAV – $66.5M total – expires 2028-29

2. Brandon Montour (Seattle Kraken) – D – Canada – $7.143M AAV – $50M total – expires 2030-31

3. Chris Kreider (Anaheim Ducks) – LW – USA – $6.5M AAV – $45.5M total – expires 2026-27

4. Alex Killorn (Anaheim Ducks) – LW – Canada – $6.25M AAV – $25M total – expires 2026-27

5. Ryan Donato (Chicago Blackhawks) – C/LW – USA – $4M AAV – $16M total – expires 2028-29

6. Scott Mayfield (New York Islanders) – D – USA – $3.5M AAV – $24.5M total – expires 2029-30

7. Nate Schmidt (Utah Mammoth) – D – USA – $3.5M AAV – $10.5M total – expires 2027-28

8. Drew O’Connor (Vancouver Canucks) – LW – USA – $2.5M AAV – $5M total – expires 2026-27

9. Garnet Hathaway (Philadelphia Flyers) – RW – USA – $2.4M AAV – $4.8M total – expires 2026-27

10. Adam Gaudette (San Jose Sharks) – C/RW – USA – $2M AAV – $4M total – expires 2026-27

11. Nico Sturm (Minnesota Wild) – C – Germany – $2M AAV – $4M total – expires 2026-27

12. Michael Kesselring (Buffalo Sabres) – D – USA – $1.4M AAV – $2.8M total – expires 2025-26

13. Jonas Johansson (Tampa Bay Lightning) – G – Sweden – $1.25M AAV – $2.5M total – expires 2026-27

14. Emil Heineman (New York Islanders) – LW – Sweden – $1.1M AAV – $2.2M total – expires 2026-27

15. Henry Thrun (Toronto Maple Leafs) – D – USA – $1M AAV – $2M total – expires 2025-26

Future extensions:

• Linus Karlsson (Vancouver Canucks) – $2.25M AAV – $4.5M total – expires 2027-28

• Jack Berglund (Philadelphia Flyers) – ELC – $3.225M total – expires 2028-29

• Noah Steen (Tampa Bay Lightning) – ELC – $1.945M total – expires 2027-28

Notable Deals

• 2021/2022 – Adam Fox, New York Rangers: 7 years, $66.5M, $9.5M AAV.

• 2024 – Brandon Montour, Seattle Kraken: 7 years, $50M, $7.143M AAV.

• 2020 – Chris Kreider, New York Rangers / current Anaheim Ducks listing: 7 years, $45.5M, $6.5M AAV.

• 2023 – Alex Killorn, Anaheim Ducks: 4 years, $25M, $6.25M AAV.

• 2023 – Scott Mayfield, New York Islanders: 7 years, $24.5M, $3.5M AAV.

• 2025 – Ryan Donato, Chicago Blackhawks: 4 years, $16M, $4M AAV.

Milestones

• 2014: WIN Hockey says it has represented clients in Sweden and internationally since 2014.

• 2021/2022: Fox signed a seven-year, $66.5M Rangers extension.

• 2024: Montour signed a seven-year, $50M Seattle deal after winning the Stanley Cup with Florida.

Partner Network

• Marcus Isaksson: Certified Agent.

• Radek Hamr: Certified Agent.

• Matt Keator: NHLPA Agent.

• Peter Nilsson: CEO & Finance.

• Kenneth Carlsson: Scout and player-development lead.

• Emil Knutsson: Sport Performance Coach.

• Good Sport cooperation: Good Sport says it works with NHLPA-certified agent Matt Keator / WIN Hockey Agency.

Testimonials / Media Characterization

• WIN Hockey describes its approach as player-first, built around long-term individualized development plans.

• WIN Hockey says it represents players in the NHL, SHL, NL, DEL, NCAA, and other leagues.

• RG.org described Keator as a longtime NHL agent with clients including Adam Fox, Chris Kreider, and Brandon Montour.

Press, Awards & Recognition

• 2021/2022 – PuckPedia: Fox’s seven-year, $66.5M Rangers extension lists Keator as signing agent.

• 2024 – NHL.com: Montour signed a seven-year, $50M Kraken contract.