USM Hockey
Mentorship-First Managers
US
Key Facts
Also known as: Unlimited Sports Management Hockey; Unlimited Sports Management LLC; USM Hockey
Founded: Founded in 2010 by Serge Payer; the current Unlimited Sports Management Hockey brand was founded in 2023 by Serge Payer, Tomáš Krejčí and Petr Kalus
Headquarters: Fort Lauderdale, Florida, USA
Other offices: USA, Canada, Czech Republic, Slovakia, plus business-partner coverage in Germany, Switzerland, Austria, Sweden, Finland, Belarus and Russia
Agency type: Mid-size hockey agency
Ownership: Unlimited Sports Management LLC; Serge Payer is listed as the Florida managing member/registered agent, with Tomáš Krejčí and Petr Kalus as European managing partners
Primary markets: NHL, AHL, Europe, Czechia, Slovakia, Switzerland, Germany, France, Denmark, England/EIHL, Norway, Austria, Sweden, Finland, Russia/KHL
Players: 190+ total clients; NHL clients: 18; reported contract value at $8.25M total value and $2.75M cap hit
Key agents: Serge Payer, Tomáš Krejčí, Petr Kalus, Jack Rooney, Mathieu Lacharité; senior support includes Doris Payer, Yves Paris, Pierre Groulx and Brian Lacharité
Languages: English, French, Czech, Slovak; European partner coverage across German, Scandinavian and Russian-speaking markets
Contact email: info@unlimitedsportsmanagement.com
Phone / WhatsApp: +1 954-629-6094
Website: https://unlimitedsportsmanagement.com/
Instagram: https://www.instagram.com/USMHockey
X: https://x.com/_USMHockey
Facebook: https://www.facebook.com/usm.hockey.33
About USM Hockey
USM Hockey is a Fort Lauderdale-based hockey representation group built around player mentorship, cross-border placement and international contract work. Unlimited Sports Management LLC was founded in 2010 by former NHL forward Serge Payer, and the current Unlimited Sports Management Hockey brand was launched in 2023 by Payer, Tomáš Krejčí and Petr Kalus. The agency says its team includes NHLPA-licensed agents, former NHL/pro players, coaches, scouts, labor attorneys and marketing support.
Payer’s personal story is central to the brand: he played pro hockey in North America and Europe, reached the NHL with Florida and Ottawa, and founded the Serge Payer Foundation after his battle with Guillain-Barré Syndrome. Krejčí brings finance, investment-banking and contract-preparation experience in Europe, while Kalus brings former-player experience from the NHL, AHL, KHL and European leagues. USM’s public roster is heavily international, with North American, Czech, Slovak, German, Swedish and European-league clients.
The agency’s wider active roster includes European and KHL/EIHL/NL players such as Dominik Kahun, David Booth, Filip Ahl, Servác Petrovský, William Bitten, Jakub Kindl and Olivier Archambault. USM’s service model is broader than placement: it lists mentorship, mental performance, nutrition, rest and recovery, skill development, off-ice training, video analysis, draft preparation, contract negotiation, marketing, charity work, financial management, tax and estate planning, insurance and immigration law. The agency’s differentiator is a practical “former player plus international network” model designed for players moving between North America, Central Europe, Scandinavia, Russia and secondary pro markets.
Client Roster
Contract figures below use public PuckPedia records where available. European salaries are generally not publicly disclosed.
Top players / NHL players
Andrew Peeke (Boston Bruins) – D – USA – 1998-03-17 – 3 years, $8.25M, $2.75M AAV through 2025-26; UFA at expiry
Dominik Kahun (Lausanne HC) – F – Germany/Czechia – 1995-07-02 – contract through 2026-27; European salary not public
David Booth (Fife Flyers) – F – USA – 1984-11-24 – 2025-26 EIHL contract; European salary not public
Filip Ahl (Motor České Budějovice) – F – Sweden – 1997-06-12 – 2026-27 contract plus option; European salary not public
Edwin Hedberg (Järpens IF) – F – Sweden – 1994-01-29 – active 2025-26 listing; European salary not public
Servác Petrovský (Bílí Tygři Liberec) – F – Slovakia – 2004-08-10 – two-year Czech Extraliga extension plus option; European salary not public
William Bitten (HK Sochi) – F – Canada – 1998-07-10 – KHL one-way contract through May 31, 2026; salary not public
Jakub Kindl (Bordeaux) – D – Czechia – 1987-02-10 – contract through June 30, 2026; European salary not public
Janne Jalasvaara (Gyergyói HK) – D – Finland – 1984-04-15 – active 2025-26 listing; European salary not public
Olivier Archambault (Sheffield Steelers) – F – Canada – 1993-02-16 – 2026-27 EIHL signing; European salary not public
Josh Samanski (Edmonton Oilers organization) – F – Germany – 2002-03-22 – linked affiliate-client path via Fischbach Sports; 2-year ELC, $1.95M total, $975,000 cap hit
Prospects & young talents
Servác Petrovský (Bílí Tygři Liberec, Czech Extraliga) – F – Slovakia – 2004-08-10 – former Minnesota draft pick, now signed in Liberec through at least 2027-28 with option
Ilya Fedotov – F – Russia – 2003-03-19 – Arizona 2021 second-round pick, listed on USM’s NHL/pro page
Miguel Tourigny – D – Canada – 2002-02-09 – Montréal 2022 seventh-round pick, listed on USM’s NHL/pro page
Goalies
Pierre Groulx – Goalie development coach, USM staff/support role
Brian Lacharité – Goalie coach/consultant, USM staff/support role
Active goalie-client list not fully public from reviewed sources.
Coaches/Staff represented
Pierre Groulx – Goalie development coach
Brian Lacharité – Goalie coach/consultant
Doris Payer – Senior legal advisor
Yves Paris – Senior advisor, business and sport science/performance
Notable former clients
Akim Aliu – latest public listing shows 2023-24; treated as inactive under current profile rules
Pavel Čajan – listed on USM’s pro page with a prior Cleveland AHL contract note, but not verified as an active 2025-26 USM client from current sources
Remi Elie – listed on USM’s pro page with NHL/AHL background; current 2025-26 representation not independently verified from reviewed sources
Highlights
Negotiation style: mentorship-led, flexible and relationship-driven, with emphasis on preparation and win-win outcomes.
NHLPA/CBA expertise: Serge Payer is listed as NHLPA Certified, with Andrew Peeke’s active NHL contract filed under Payer.
Network strengths: USA, Canada, Czechia, Slovakia, Germany, Switzerland, Austria, Sweden, Finland, Russia and EIHL/KHL pathways.
Development pipeline: mental performance, nutrition, skill development, off-ice training, video analysis and draft preparation.
Cross-border execution: strong fit for North America-to-Europe, Europe-to-North America and KHL/EIHL/Czech/Swiss moves.
Brand/commercial capability: USM lists endorsements, brand strategy, social media and sponsorship support.
Agency Snapshot
Origin story
Serge Payer founded Unlimited Sports Management LLC in North America after an NHL/pro playing career and a major personal health battle.
USM expanded its European business in 2018 with Tomáš Krejčí and Petr Kalus in Czechia and Slovakia.
The current Unlimited Sports Management Hockey brand was launched in 2023 by Payer, Krejčí and Kalus.
Milestones
2010 – Unlimited Sports Management LLC founded by Serge Payer.
2011 – Florida LLC filing lists Unlimited Sports Management LLC as established on October 11, 2011.
2018 – USM expanded European business with Tomáš Krejčí and Petr Kalus in Czechia and Slovakia.
2022 – Andrew Peeke signed a 3-year, $8.25M extension with Columbus, with Serge Payer listed as signing agent.
2023 – Unlimited Sports Management Hockey founded by Serge Payer, Tomáš Krejčí and Petr Kalus.
2024 – Andrew Peeke was traded from Columbus to Boston while carrying the USM/Payer contract.
2026 – Servác Petrovský signed a two-year Liberec extension with an option.
Network strengths
North America: NHL/AHL, junior hockey, U.S. and Canadian agent/advisor coverage.
Europe: Czechia, Slovakia, Switzerland, Germany via Fischbach Sports, Austria, Sweden, Finland, Russia, France, Denmark, England and Norway.
Specialty lanes: European transfers, pro imports, former NHL players extending careers overseas, Slovak/Czech prospects, mental-performance support and goalie development.
Support Team / Partners
Contract/cap specialist: Serge Payer; Tomáš Krejčí handles European contract preparation and legal-basis assurance.
Immigration/visa counsel: immigration law listed under consulting services; individual counsel not publicly named.
Litigation/agent-law counsel: Doris Payer, senior legal advisor, admitted in New York, Florida and Germany.
Marketing/brand partnerships: USM marketing services cover endorsements and brand/product partnerships.
PR/media training: brand strategy and social-platform support listed under marketing services.
Skills coaches / skating coaches / goalie coaches: Pierre Groulx and Brian Lacharité are listed as goalie support; USM also links skill-development and training partners.
Analytics/scouting support: USM lists scouts and video analysis, but no named analytics vendor.
Financial advisors/tax partners: financial management, tax and estate planning, insurance and post-career planning are listed as consulting areas.
Affiliate/partner agencies: Alterno Management, Distinction Hockey Management and Fischbach Sports are listed in the current public agency listing; USM’s site lists Fischbach Sports Group, BBS Sports, 3 Goals and Grammatikov & Partners as global partners.
Notable Deals Led by USM Hockey
2026 – Servác Petrovský: Bílí Tygři Liberec – Czech Extraliga extension – 2 years plus option – value not public.
2026 – Olivier Archambault: Sheffield Steelers – EIHL signing – 2026-27 season – value not public.
2025 – David Booth: Fife Flyers – EIHL signing – 2025-26 season – value not public.
2025 – Dominik Kahun: SC Bern → Lausanne HC – Swiss NL transfer/signing – through 2026-27 – value not public.
2025 – William Bitten: HK Sochi – KHL one-way contract – through May 31, 2026 – value not public.
2024 – Andrew Peeke: Columbus Blue Jackets → Boston Bruins – trade follow-up while under USM/Payer contract – 3-year, $8.25M deal remained active.
2022 – Andrew Peeke: Columbus Blue Jackets – RFA extension – 3 years – $8.25M – $2.75M AAV – UFA at expiry.
Track Record (Last 3 Seasons)
NHL contracts signed: 0 new verified NHL contracts in the 2023-24 through 2025-26 public PuckPedia sample; Andrew Peeke’s existing 2022 deal remains active through 2025-26.
Total value signed (USD): $0 in new verified NHL contracts during the last-three-season sample; $8.25M active NHL contract value on the books.
Total AAV represented (USD): $2.75M active NHL AAV represented via Andrew Peeke.
Extensions/renewals: Petrovský’s 2026 Liberec extension; European renewals/transfers where publicly listed.
ELCs signed: None publicly verified in the reviewed last-three-season NHL sample.
RFA outcomes: Peeke’s 2022 RFA extension remains the key public NHL contract attached to the agency.
Arbitration cases: No public arbitration case verified.
Europe transfers: At least 5 public sample moves/signings: Kahun to Lausanne, Booth to Fife, Bitten to HK Sochi, Petrovský extension in Liberec, Archambault to Sheffield.
Aggregate client market value: PuckPedia lists 1 active NHL contract, $8.25M total value and $2.75M cap hit for Unlimited Sports Management.
Compliance & Accreditation
NHLPA certification status: Serge Payer is listed by USM as an NHLPA Certified Agent, and PuckPedia lists him as Andrew Peeke’s signing agent.
National federation registrations: Not publicly verified beyond regional business/legal requirements.
Professional liability insurance: Not publicly stated.
Ethics/compliance notes: No public disciplinary findings found in reviewed sources.
Testimonials
Serge Payer on advising players: “a great way to give back to the game.”
John Fust on Dominik Kahun: “a great addition to our team.”
Michal Birner on Servác Petrovský: “neustále se zlepšuje.”
Dominic Cormier on Olivier Archambault: “a great signing for the Steelers.”
Press, Awards & Recognition
2022 – Andrew Peeke’s 3-year, $8.25M RFA extension with Columbus – PuckPedia.
2025 – David Booth signed with Fife Flyers after a long NHL/international career – Fife Flyers.
2026 – Servác Petrovský signed a two-year Liberec extension with option – Bílí Tygři Liberec.
