RSG Hockey
Full-Career Operators

US

$532M

Key Facts

Also known as: Roy Sports Group; RSG Hockey, LLC; formerly CMG Sports in the Allain Roy agency lineage
Founded: 2015 as Roy Sports Group, after Allain Roy rebranded his prior CMG Sports business.
Headquarters: St. Louis, Missouri, USA. Current public agency listing accessed May 8, 2026.
Other offices: Las Vegas, Buffalo, Montréal/Canada, and regional representation through staff and partner network.
Agency type: Large hockey agency
Ownership: RSG Hockey, LLC; led by Allain Roy, President & CEO, and operating in partnership with NorthRock X / NRX Hockey.
Primary markets: NHL, AHL, NCAA, CHL, USHL, Europe, player development, lifestyle management, tax/financial planning, and post-career transition.
Players (Total value: $532M active NHL contract value): 210+ total clients; NHL clients: 69. PuckPedia lists RSG with 79 active NHL contracts worth $532,404,239 and $132,558,011 in active cap hit.
Key agents: Mark Romas, Allain Roy, Conner Long, Cory Conacher, Jeff Boston, Marc Lavigne, Shane Corston; additional RSG/NRX staff include Brent Putz, Eric Kroshus, Tyler Ennis, Ryan Davenport, and Foundation X leadership.
Languages: English, French, Finnish, German, Czech, Swedish and broader European-language coverage inferred from roster and affiliate network.
Contact email: info@rsghockey.com
Website: https://rsghockey.com/
Instagram: https://www.instagram.com/rsghockey
X: https://x.com/rsghockey
LinkedIn: https://www.linkedin.com/company/rsg-hockey

About RSG Hockey

RSG Hockey is a large North American hockey agency led by former professional goalie, Olympian, and NHLPA-certified agent Allain Roy. Roy played in the NHL, AHL, IHL, Europe, and for Team Canada, then built an agency career that began with CMG Sports and became Roy Sports Group in 2015. The agency now operates as RSG Hockey, LLC and is tied to NorthRock X, giving it a broader lifestyle, wealth, tax, estate, and philanthropy platform around player representation.

RSG’s model is explicitly full-career, offering contract negotiation, NIL, marketing, financial planning, tax, insurance, wellness, analytics, scouting, and retirement transition support. The current public agency listing shows 212 total clients, 69 NHL clients, and 70 NHL-drafted clients as of May 8, 2026. PuckPedia’s current agency table lists 79 active NHL contracts worth more than $532M, making RSG one of the larger active NHL contract books outside the very biggest global agencies.

The agency is visible across elite NHL, goalie, prospect, and European-return markets, with Dylan Cozens, Brandon Hagel, Kaiden Guhle, Josh Doan, Philipp Grubauer, Jake Allen, Anthony Stolarz, Logan Thompson, Erik Haula, Radko Gudas, Lukas Reichel, and Ville Heinola among its current public roster. RSG is especially strong with goaltenders, helped by Roy’s own playing background and a client list that includes Grubauer, Allen, Stolarz, Thompson, Justus Annunen, and Akira Schmid. Its recent high-value work includes Brandon Hagel’s eight-year, $52M Tampa Bay extension, Kaiden Guhle’s six-year, $33.3M Montréal extension, and Josh Doan’s seven-year, $48.65M Buffalo extension.

RSG’s affiliate network also extends into Europe through RSG Hockey SE, Puck Agency Finland, M3 Sports Agency, Sports Consulting Group, and The 6 Sports Leadership, giving it depth beyond North America. Current agency positioning is less about a single market and more about integrated player-family management, with contract work, off-ice planning, data, performance, and lifestyle management tied together.

Client Roster

Top players / NHL players

Contract figures below use public PuckPedia records where available.

• Brandon Hagel (Tampa Bay Lightning) – F – Canada – Aug. 27, 1998 – NHL extension: 8 years, $52M total, $6.5M AAV, full NTC early and modified NTC later.

• Dylan Cozens (Ottawa Senators) – F – Canada – Feb. 9, 2001 – NHL contract: 7 years, $49.7M total, $7.1M AAV, modified NTC in later years.

• Josh Doan (Buffalo Sabres) – F – United States – Feb. 1, 2002 – NHL extension: 7 years, $48.65M total, $6.95M AAV, begins 2026-27.

• Kaiden Guhle (Montréal Canadiens) – D – Canada – Jan. 18, 2002 – NHL extension: 6 years, $33.3M total, $5.55M AAV, starts 2025-26.

• Philipp Grubauer (Seattle Kraken) – G – Germany – Nov. 25, 1991 – NHL contract: 6 years, $35.4M total, $5.9M AAV.

• Radko Gudas (Anaheim Ducks) – D – Czech Republic – June 5, 1990 – NHL contract: 3 years, $12M total, $4M AAV.

• Erik Haula (Nashville Predators) – F – Finland – Mar. 23, 1991 – NHL contract details listed publicly by PuckPedia; current public agency listing shows 2025-26 Nashville.

• Lukas Reichel (Providence Bruins / Boston Bruins system) – F – Germany – May 17, 2002 – NHL/AHL contract details listed publicly by PuckPedia; current public agency listing shows 2025-26 Providence.

• Ville Heinola (Winnipeg Jets) – D – Finland – Mar. 2, 2001 – NHL contract details listed publicly by PuckPedia; current public agency listing shows 2025-26 Winnipeg.

• Jake Allen (New Jersey Devils) – G – Canada – Aug. 7, 1990 – NHL contract details listed publicly by PuckPedia; current public agency listing shows 2025-26 New Jersey.

• Justus Annunen (Nashville Predators) – G – Finland – Mar. 11, 2000 – NHL contract details listed publicly by PuckPedia; current public agency listing shows 2025-26 Nashville.

• Anthony Stolarz (Toronto Maple Leafs) – G – United States – Jan. 20, 1994 – NHL contract details listed publicly by PuckPedia.

• Logan Thompson (Washington Capitals) – G – Canada – Feb. 25, 1997 – NHL contract details listed publicly by PuckPedia.

• Dmitrij Jaškin (Ak Bars Kazan) – F – Czech Republic – Mar. 23, 1993 – European/KHL salary not publicly disclosed; current public agency listing shows 2025-26 Ak Bars Kazan.

Prospects & young talents

• Lynden Lakovic (Washington Capitals system / WHL) – F – Canada – Dec. 12, 2006 – NHL ELC: 3 years, $2.9325M total, $977.5K cap hit.

• Andrew Basha (Calgary Flames system / WHL) – F – Canada – Nov. 8, 2005 – NHL ELC: 3 years, $2.925M total, $975K cap hit.

• Gabe Smith (Utah Mammoth system / OHL) – F – Canada – June 3, 2005 – NHL ELC listed in RSG’s current PuckPedia agency table.

• Tomas Lavoie (Utah Mammoth system / QMJHL) – D – Canada – Jan. 4, 2006 – NHL ELC: 3 years, $2.625M total, $875K cap hit.

• Jake Livanavage (Nashville Predators system / NCAA) – D – United States – May 6, 2005 – NHL ELC/future contract listed in RSG’s PuckPedia agency table.

• Ben Steeves (Florida Panthers system / NCAA) – F – United States – June 28, 2002 – NHL ELC/future contract listed in RSG’s PuckPedia agency table.

• Corson Ceulemans (Columbus Blue Jackets system / AHL) – D – Canada – May 5, 2003 – NHL contract/prospect listed in RSG’s PuckPedia agency table.

Goalies

• Philipp Grubauer (Seattle Kraken) – G – Germany – Nov. 25, 1991.

• Jake Allen (New Jersey Devils) – G – Canada – Aug. 7, 1990.

• Justus Annunen (Nashville Predators) – G – Finland – Mar. 11, 2000.

• Anthony Stolarz (Toronto Maple Leafs) – G – United States – Jan. 20, 1994.

• Logan Thompson (Washington Capitals) – G – Canada – Feb. 25, 1997.

• Akira Schmid (Florida Panthers system) – G – Switzerland – May 12, 2000 – listed in RSG’s current PuckPedia agency table.

Coaches/Staff represented

• No current coach-client list was publicly verified, although RSG lists performance, scouting, analytics, development, and lifestyle staff within its own organization.

Notable former clients

• Ben Bishop – retired NHL goaltender; RSG’s goalie lineage and Allain Roy’s goalie background make Bishop-type representation part of the agency’s historical identity.

• Players whose latest listed season is before 2025-26 are treated as inactive under the active-player rule.

Highlights

• Negotiation style: long-term security, family-office support, and high-touch career management through RSG and NorthRock X.

• NHLPA/CBA expertise: Allain Roy and Marc Lavigne are publicly listed with NHLPA agent roles; RSG’s current contract book exceeds $532M in active NHL value.

• Goalie strength: Roy’s own pro-goalie background plus current clients including Grubauer, Allen, Stolarz, Thompson, Annunen, and Schmid.

• Development pipeline: scouting, analytics, player development, NIL, NCAA/CHL pathways, and Foundation X youth-hockey support are part of the public platform.

• Network strengths: U.S., Canada, Europe, Finland, Sweden, and Czech/German markets through RSG Hockey SE, Puck Agency Finland, M3 Sports, Sports Consulting Group, and The 6 Sports Leadership.

• Brand/commercial capability: RSG lists marketing, NIL, PR, concierge, social media, and post-career transition services.

Agency Snapshot

Origin story

• Allain Roy moved from a pro playing and Olympic goalie career into representation, first through CMG Sports and then Roy Sports Group in 2015.

• RSG later became tied to NorthRock X, adding wealth, lifestyle, tax, estate, and philanthropy infrastructure around hockey representation.

• The agency’s first clear foothold was North American player representation with a goalie and high-touch advisory identity.

Milestones

• 2015 – Allain Roy rebranded CMG Sports into Roy Sports Group.

• 2021 – Philipp Grubauer signed a six-year, $35.4M contract with Seattle.

• 2023 – Dylan Cozens signed a seven-year, $49.7M contract.

• 2023 – Brandon Hagel signed an eight-year, $52M extension with Tampa Bay.

• 2024 – Kaiden Guhle signed a six-year, $33.3M extension with Montréal.

• 2026 – Josh Doan signed a seven-year, $48.65M extension beginning in 2026-27.

• 2026 – Current public agency listing shows 212 total clients and 69 NHL clients.

Network strengths

• North America: NHL, AHL, NCAA, CHL, USHL, player development, NIL, and family-office services.

• Europe: Finland, Sweden, Czechia, Germany, Switzerland, and KHL/European placement through partner agencies and staff coverage.

• Specialty lanes: goalies, young NHL defensemen, bridge-to-long-term RFA strategy, NCAA development, analytics, lifestyle management, and post-career planning.

Support Team / Partners

• Contract/cap specialist: Allain Roy, Marc Lavigne, Mark Romas, Conner Long, Jeff Boston, Cory Conacher, Shane Corston.

• Immigration/visa counsel: not publicly named.

• Litigation/agent-law counsel: not publicly named.

• Marketing/brand partnerships: RSG’s services list marketing, PR, social media, and sponsorship-related support.

• PR/media training: listed under marketing, public relations, and social-media support.

• Skills coaches / skating coaches / goalie coaches: RSG lists development and performance support; Eric Kroshus is listed as Senior Director of Player Development & Performance.

• Analytics/scouting support: Ryan Davenport is listed as Senior Director of Data & Analytics, and scouting roles are listed across staff.

• Financial advisors/tax partners: NorthRock X provides wealth, tax, insurance, estate, and concierge-style services.

Notable Deals Led by RSG Hockey

• 2026 – Josh Doan: Buffalo Sabres – long-term extension – 7 years – $48.65M total – $6.95M AAV – begins 2026-27.

• 2024 – Kaiden Guhle: Montréal Canadiens – RFA extension – 6 years – $33.3M total – $5.55M AAV – starts 2025-26.

• 2023 – Brandon Hagel: Tampa Bay Lightning – long-term extension – 8 years – $52M total – $6.5M AAV – NTC/M-NTC structure.

• 2023 – Dylan Cozens: Buffalo Sabres / Ottawa Senators current listing – long-term contract – 7 years – $49.7M total – $7.1M AAV – modified NTC in later years.

• 2023 – Radko Gudas: Anaheim Ducks – UFA signing – 3 years – $12M total – $4M AAV.

• 2021 – Philipp Grubauer: Seattle Kraken – UFA signing – 6 years – $35.4M total – $5.9M AAV.

• 2025 – Lynden Lakovic: Washington Capitals – ELC – 3 years – $2.9325M total – $977.5K cap hit.

• 2025 – Andrew Basha: Calgary Flames – ELC – 3 years – $2.925M total – $975K cap hit.

• 2025 – Tomas Lavoie: Utah Mammoth – ELC – 3 years – $2.625M total – $875K cap hit.

• 2025 – Jake Livanavage: Nashville Predators – ELC/future NHL contract – listed in RSG’s current PuckPedia agency table.

Track Record (Last 3 Seasons)

• NHL contracts signed / active book: 79 active NHL contracts in PuckPedia’s current RSG agency table.

• Total value signed / active NHL value (USD): $532,404,239 active NHL contract value.

• Total AAV represented (USD): $132,558,011 active NHL cap hit.

• Extensions/renewals: major recent public examples include Josh Doan, Kaiden Guhle, Brandon Hagel, and Dylan Cozens.

• ELCs signed: current/future ELC examples include Lynden Lakovic, Andrew Basha, Gabe Smith, Tomas Lavoie, Jake Livanavage, Ben Steeves, and other prospects listed in PuckPedia’s RSG table.

• RFA outcomes: Kaiden Guhle’s six-year extension and Brandon Hagel’s long-term extension are key public examples.

• Arbitration cases: none publicly verified in reviewed sources.

• Europe transfers: not fully quantifiable from public sources; current public roster shows Ak Bars/KHL and European market activity.

• Aggregate client market value: $532.40M active NHL contract value, excluding non-NHL and European salaries not publicly disclosed.

Compliance & Accreditation

• NHLPA certification status: Allain Roy and Marc Lavigne are publicly presented in NHLPA-agent roles by RSG; PuckPedia also lists active NHL contracts tied to RSG agents.

• National federation registrations: not publicly stated.

• Professional liability insurance: not publicly stated.

• Ethics/compliance notes: no public disciplinary issues found in the reviewed sources.

Testimonials

• Dylan Cozens – RSG client: “to be well informed is key.”

• RSG Hockey – agency positioning: “trusted team of professionals.”

• Montréal Canadiens – on Kaiden Guhle’s deal: “six-year contract extension.”

Press, Awards & Recognition

• 2015 – CMG Sports rebranded into Roy Sports Group.

• 2023 – Brandon Hagel signed an eight-year, $52M Tampa Bay extension.

• 2024 – Kaiden Guhle signed a six-year, $33.3M Montréal extension.

• 2025 – Brandon Hagel featured by the NHLPA after his 4 Nations Face-Off championship role.

• 2026 – Josh Doan listed with a seven-year, $48.65M future extension.

• 2026 – Current public agency listing shows 212 total clients, 69 NHL clients, and 70 NHL-drafted clients.