Raze Sports
Performance-First Advocates

Canada

$112M

Key Facts

Also known as: Raze; Raze Sports Agency; Ritch Winter agency lineage; Uptown Hockey client book integrated in 2022
Founded: 1985 agency lineage; Raze Sports current platform expanded with Uptown Hockey acquisition in 2022
Headquarters: Edmonton, Canada
Other offices: Calgary, Toronto, New York; European partner coverage through WinWin-Sports
Agency type: Mid-size hockey agency / player-management platform
Ownership: Privately held, Ritch Winter-led agency; Todd Reynolds serves as President
Primary markets: NHL, AHL, ECHL/PHPA, CHL, NCAA, KHL, DEL, Czechia/Slovakia, Sweden and European development leagues
Players ($112M public active NHL contract value): 30+ total clients; NHL clients: 20; NHL-drafted clients: 17. Public NHL contract footprint: 18 active contracts, $112M active value and $31.20M active cap hit
Key agents: Ritch Winter, Todd Reynolds, Todd Litwiniuk, Renat Mamashev, Bryan Dubé, Justin Lentz, Jaromír Kverka; affiliate/partner agents include Marc Langbein and WinWin-Sports
Languages: English, Russian, German, Czech, Slovak; Swedish/Nordic partner support through European network
Contact email: ritch@razesports.com; toddr@razesports.com; todd@razesports.com; rebecca@razesports.com; alana@razesports.com
Phone / WhatsApp: Not published on official Raze contact page
Website: https://razesports.com/
Instagram: https://www.instagram.com/raze.sports/
Facebook: https://www.facebook.com/razesportsagency
LinkedIn: https://ca.linkedin.com/company/razesports

About Raze Sports

Raze Sports is an Edmonton-based player-management agency led by veteran agent Ritch Winter. Winter’s agency lineage reaches back to the mid-1980s, and his reputation was built around player advocacy, NHLPA reform involvement, pension-rights battles and high-profile NHL career strategy. Raze’s current identity is more modern and performance-focused: its public messaging centers on “more opportunity, more production, more money,” but also on mental performance, personal coaching, family support and post-career planning.

Todd Reynolds became a major part of the platform after Raze acquired Uptown Hockey in 2022, bringing a long-running Ontario client book and a history with players such as Mike Fisher, Keith Primeau and Chris Neil. The current Raze NHL roster is led by Zach Hyman, Tyler Bertuzzi, Yakov Trenin, Mason Appleton, Eric Robinson, Wyatt Kaiser, Ty Dellandrea and Calvin Pickard. The agency has a notable veteran-player lane, especially for forwards who need fit, role clarity and opportunity as much as raw cap leverage.

It also has a development lane through young players such as Emmitt Finnie, Jacob Melanson, Nikita Prishchepov and Talyn Boyko. Renat Mamashev gives Raze a direct Russian/KHL-facing layer, while WinWin-Sports and Marc Langbein extend the agency’s footprint into Germany and European development markets. Bryan Dubé adds Eastern Canada and PWHLPA-certified representation capacity, and Justin Lentz brings legal, scouting and analytics experience in Western Canada.

Raze is also unusual among agencies of this size in how openly it markets mental health and performance coaching as part of the representation package. Its biggest recent public contracts show a mix of UFA security, RFA bridge work, goalie value deals, ELCs and AHL/NHL two-way structures. The result is a player-first agency with a strong legacy name, a practical NHL contract book and a clear emphasis on career design rather than negotiation alone.

Client Roster

Top NHL players

• Zach Hyman [Edmonton Oilers] – F – Canada – 1992-06-09

• Tyler Bertuzzi [Chicago Blackhawks] – LW – Canada – 1995-02-24

• Yakov Trenin [Minnesota Wild] – C/LW – Russia – 1997-01-13

• Mason Appleton [Detroit Red Wings] – C/RW – United States – 1996-01-15

• Eric Robinson [Carolina Hurricanes] – LW – United States – 1995-06-14

• Wyatt Kaiser [Chicago Blackhawks] – D – United States – 2002-07-31

• Ty Dellandrea [San Jose Sharks] – C/RW – Canada – 2000-07-21

• Sam Carrick [Buffalo Sabres] – C/RW – Canada – 1992-02-04

• Calvin Pickard [Edmonton Oilers] – G – Canada – 1992-04-15

• Joshua Dunne [Buffalo Sabres] – C – United States – 1998-12-08

• Adam Erne [Dallas Stars / Texas Stars] – LW – United States – 1995-04-20

• Boris Katchouk [Lehigh Valley Phantoms, AHL / Philadelphia Flyers contract] – LW – Canada – 1998-06-18

Prospects & young talents

• Emmitt Finnie [Detroit Red Wings] – F – Canada – 2005-06-27

• Jacob Melanson [Coachella Valley Firebirds, AHL / Seattle Kraken contract] – RW – Canada – 2003-04-22

• Nikita Prishchepov [Colorado Eagles, AHL / Colorado Avalanche contract] – C – Russia – 2004-02-20

• Talyn Boyko [Hartford Wolf Pack, AHL / New York Rangers contract] – G – Canada – 2002-10-16

• Vadim Zherenko [Springfield Thunderbirds, AHL / St. Louis Blues contract] – G – Russia – 2001-03-27

• Christian Kirsch [San Jose Sharks draft rights / German development pathway] – G – Germany – 2006-01-25

European veterans

• Joseph Blandisi [SKA St. Petersburg, KHL] – F – Canada – 1994-07-18

• Devin Shore [HC Sparta Praha, Czech Extraliga] – F – Canada – 1994-07-19

• Robin Press [Metallurg Magnitogorsk, KHL] – D – Sweden – 1994-12-21

• Joachim Rohdin [Nybro Vikings IF, HockeyAllsvenskan] – F – Sweden – 1991-10-03

Coaches/Staff represented

• No current coach or hockey operations staff representation was publicly confirmed.

Notable former clients

• Marian Hossa – long-time Ritch Winter client; three-time Stanley Cup champion.

• Mark Giordano – long-time Winter/Raze client; 2019 Norris Trophy winner.

• Dominik Hasek – legacy goalie client connected to Raze’s public player stories.

• Ilya Bryzgalov – former NHL goalie client connected to Raze’s public player stories.

• Andrew Mangiapane – former Raze/Ritch Winter client; switched representation in 2025.

• Mike Fisher – former Todd Reynolds/Uptown Hockey client.

• Keith Primeau – former Todd Reynolds/Uptown Hockey client.

• Chris Neil – former Todd Reynolds/Uptown Hockey client.

Highlights

• Negotiation style: Strategic, performance-first and opportunity-driven, with strong emphasis on player role, usage and career planning.

• NHLPA/CBA expertise: Multiple NHLPA-certified agents, including Ritch Winter, Todd Reynolds, Todd Litwiniuk and Renat Mamashev.

• Network strengths: Edmonton, Calgary, Ontario, New York, Russia/KHL, Czechia/Slovakia and German/European development markets.

• Development pipeline: CHL, NCAA, USHL, AHL/ECHL and European partner recruiting through WinWin-Sports.

• Mental performance: Raze publicly promotes coaching, goal setting, visualization, family support and mental-health content.

• Brand/commercial capability: Dedicated marketing and player-experience support through Alana Gardner and outside hockey-influencer/media relationships.

Agency Snapshot

Origin story

• Ritch Winter’s agency career began in the 1980s and grew into one of the better-known player-advocacy practices in hockey.

• Raze’s modern platform combines Winter’s legacy NHL client work with performance coaching, analytics, mental support and concierge-style service.

• Todd Reynolds’ Uptown Hockey book joined the Raze platform in 2022, strengthening Ontario and veteran NHL representation.

Milestones

• 1985 – Raze’s public company profile traces the agency lineage to this year.

• 1996 – Todd Reynolds founded Uptown Hockey.

• 2019 – Mark Giordano, a Ritch Winter/Raze legacy client, won the Norris Trophy.

• 2021 – Zach Hyman signed a seven-year, $38.5M UFA contract with Edmonton.

• 2022 – Raze acquired Uptown Hockey and brought Todd Reynolds into the platform.

• 2024 – Ritch Winter was inducted into the National Sports Agent Hall of Fame.

• 2024 – Tyler Bertuzzi signed a four-year, $22M UFA contract with Chicago.

• 2024 – Yakov Trenin signed a four-year, $14M UFA contract with Minnesota.

• 2025 – Mason Appleton signed a two-year, $5.8M contract with Detroit.

• 2026 – Ty Dellandrea signed a two-year, $3.25M extension with San Jose.

Network strengths

• North America: NHL, AHL, ECHL/PHPA, CHL, NCAA, USHL and junior scouting.

• Western Canada: Edmonton and Calgary base, AJHL/WHL scouting and player-development coverage.

• Ontario/Eastern Canada: Todd Reynolds’ Uptown Hockey history and Bryan Dubé’s Eastern Canada role.

• Europe: WinWin-Sports in Germany, Renat Mamashev’s Russia/KHL connection, and Jaromír Kverka in Czechia/Slovakia.

• Specialty lanes: Veteran NHL forwards, comeback/role optimization, goaltenders, Russian players, German prospects and late-blooming development stories.

Support Team / Partners

• Contract/cap specialists: Ritch Winter, Todd Reynolds, Todd Litwiniuk and Renat Mamashev.

• European/Russian market: Renat Mamashev supports Russia/KHL-facing representation.

• Eastern Canada and women’s hockey certification: Bryan Dubé is listed as NHLPA and PWHLPA certified.

• Western Canada development: Justin Lentz brings legal, scouting, AJHL coaching/scouting and analytics experience.

• Czechia/Slovakia: Jaromír Kverka leads regional support after a long playing, coaching and management career.

• Player experience/concierge: Rebecca Radmanovich handles operations and day-to-day client experience.

• Marketing/brand partnerships: Alana Gardner manages marketing opportunities, social media and player-experience support.

• European affiliate: WinWin-Sports, led by Marc Langbein, adds PHPA/DEL-licensed support and German development pathways.

• Medical/performance partners: WinWin-Sports lists medical, goalie-coaching, sports consulting and training partners in Europe.

Notable Deals Led by Raze Sports

• 2021 – Zach Hyman: Edmonton Oilers – UFA signing – 7 years – $38.5M total value – $5.5M AAV.

• 2024 – Tyler Bertuzzi: Chicago Blackhawks – UFA signing – 4 years – $22M total value – $5.5M AAV.

• 2024 – Yakov Trenin: Minnesota Wild – UFA signing – 4 years – $14M total value – $3.5M AAV.

• 2025 – Mason Appleton: Detroit Red Wings – UFA signing – 2 years – $5.8M total value – $2.9M AAV.

• 2025 – Eric Robinson: Carolina Hurricanes – UFA signing – 4 years – $6.8M total value – $1.7M AAV.

• 2025 – Wyatt Kaiser: Chicago Blackhawks – RFA extension – 2 years – $3.4M total value – $1.7M AAV.

• 2026 – Ty Dellandrea: San Jose Sharks – extension – 2 years – $3.25M total value – $1.625M AAV.

• 2024 – Ty Dellandrea: San Jose Sharks – RFA bridge contract – 2 years – $2.6M total value – $1.3M AAV.

• 2024 – Calvin Pickard: Edmonton Oilers – extension – 2 years – $2M total value – $1M AAV.

• 2024 – Sam Carrick: New York Rangers → Buffalo Sabres – UFA signing/trade-path contract – 3 years – $3M total value – $1M AAV.

• 2025 – Emmitt Finnie: Detroit Red Wings – entry-level contract – 3 years – $2.465M total value – $821.7K AAV.

• 2024 – Nikita Prishchepov: Colorado Avalanche – entry-level contract – 3 years – about $2.42M total value – about $806.7K AAV.

Track Record (Last 3 Seasons)

• NHL contracts signed: 16 active public NHL contracts signed in the 2024-2026 window, plus Ty Dellandrea’s 2026 future extension.

• Total value signed: About $70.69M in active public 2024-2025 contract value; about $73.94M including Dellandrea’s future extension.

• Total AAV represented: $31.20M active NHL cap hit across 18 public active contracts.

• Extensions/renewals: Wyatt Kaiser, Calvin Pickard, Ty Dellandrea, Joshua Dunne, Max McCormick, Vadim Zherenko and Talyn Boyko are recent examples.

• ELCs signed: Emmitt Finnie and Nikita Prishchepov in the recent window; Jacob Melanson remains part of the active ELC footprint.

• RFA outcomes: Wyatt Kaiser two-year extension, Ty Dellandrea bridge and future extension, Joshua Dunne short-term contract, Talyn Boyko one-year extension.

• UFA outcomes: Tyler Bertuzzi, Yakov Trenin, Mason Appleton, Eric Robinson, Sam Carrick and Adam Erne.

• Arbitration cases: No recent public arbitration hearing tied to Raze clients was confirmed.

• Europe transfers: Devin Shore to Sparta Praha, Joseph Blandisi to SKA St. Petersburg, Robin Press to Metallurg Magnitogorsk and Joachim Rohdin to Nybro are visible European/KHL examples.

• Aggregate client market value: 32 total clients in the public agency screenshot; 18 active NHL contracts worth $111.66M in public NHL contract data.

Compliance & Accreditation

• Ritch Winter – NHLPA Certified Agent.

• Todd Reynolds – NHLPA Certified Agent.

• Todd Litwiniuk – NHLPA Certified Agent.

• Renat Mamashev – NHLPA and KHL Certified Agent.

• Bryan Dubé – NHLPA and PWHLPA Certified Agent.

• Marc Langbein / WinWin-Sports – PHPA and DEL licensed agent.

• Carlo Wittor / WinWin-Sports – PHPA licensed agent / family advisor.

• Professional liability insurance: Not publicly stated.

• Ethics/compliance notes: No public disciplinary issue tied to Raze Sports representation was found.

Testimonials

• Zach Hyman – Edmonton Oilers – “Todd cares.”

• Marian Hossa – three-time Stanley Cup champion – “I hired Ritch because I knew I needed an agent.”

• Slater Koekkoek – former NHL defenseman – “breathed life into my career.”

• Mark Giordano – 2019 Norris Trophy winner – “effective goal setting can lead to unexpected levels of success.”

Press, Awards & Recognition

• 2022 – Raze acquired Uptown Hockey, bringing Todd Reynolds and his client roster into the agency.

• 2022 – The Score profiled Raze’s pragmatic player-development approach after the Uptown acquisition.

• 2024 – Ritch Winter was inducted into the National Sports Agent Hall of Fame.

• 2024 – Tyler Bertuzzi’s four-year, $22M Chicago contract became one of Raze’s largest active NHL deals.

• 2025 – Raze and Atelier Munro featured Zach Hyman, Mark Giordano, Andrew Mangiapane and Ty Dellandrea in a player-style campaign.

• Agency-specific awards: No separate public agency-award listing was found beyond Winter’s individual Hall of Fame recognition.