Progressive Sports & Entertainment
Nordic Hockey Bridge
Sweden
Key Facts
Also known as: Progressive S & E; PSE
Founded: 2018; Swedish registry sources list Progressive Sports & Entertainment Nordic AB as registered on March 28, 2018.
Headquarters: Göteborg, Sweden.
Other offices: Bethesda, Maryland, USA.
Agency type: Multi-sport / mid-size, with hockey, golf, entertainment, events, and consulting divisions.
Ownership: Progressive Sports & Entertainment Nordic AB; Anders Davidsson is listed as CEO/Partner/Agent, with Arild Karlsen, Nick Green, Shane Darby, and Joel Larsson also listed on the team page.
Primary markets: Europe, Sweden, SHL/HockeyAllsvenskan, NCAA/US college advisory, NHL/AHL pathway through Octagon, and wider European pro leagues.
Players: 80+ total clients; NHL clients: 3. PuckPedia lists Alex Ciernik’s future NHL ELC at $3,022,500 total value and $1,007,500 cap hit.
Key agents: Anders Davidsson, CEO/Partner/Agent; Joel Larsson, Partner & Head of Hockey and SICO Certified Agent; Allan Walsh/Octagon handled Alex Ciernik’s NHL ELC filing.
Languages: Swedish, English; broader European and North American execution through partner agencies.
Contact email: anders@progressivese.com; nick@progressivese.com.
Phone / WhatsApp: Sweden: +46 733900022; USA: +1 3013186769.
Website: https://www.progressivese.com/
Instagram: https://www.instagram.com/progressive_se/
X: https://x.com/Progressive_SE
Facebook: https://www.facebook.com/ProgressiveSportsandEntertainment
LinkedIn: https://se.linkedin.com/company/progressive-sports-entertainment
About Progressive Sports & Entertainment
Progressive Sports & Entertainment is a Göteborg-based full-service management agency with business lines in hockey, golf, entertainment, events, and consulting. The Swedish company was registered in 2018 and has operated under the Progressive Sports & Entertainment Nordic AB name since 2021. Anders Davidsson leads the agency as CEO, Partner & Agent after more than 30 years in sports marketing, entertainment, brand strategy, and advertising.
Joel Larsson runs the hockey division as Partner & Head of Hockey and is described by the agency as a former elite-level player and SICO Certified Agent. The agency’s hockey pitch is built around career advice, team matching, commercial affairs, development analysis, counseling, schools/academies, and visa-process support. Progressive also states that its ice-hockey operation works in exclusive partnership with Octagon, which matters because Octagon/Allan Walsh handled Alex Ciernik’s NHL ELC with Philadelphia. The current roster is a European-heavy group with players in AHL, SHL, HockeyAllsvenskan, Liiga-linked pathways, EIHL, Norway, Hungary, France, and other pro markets.
The current public agency listing shows 84 total clients, 3 NHL clients, and 14 NHL-drafted clients as of May 6, 2026. Alex Ciernik is the highest-profile current NHL-pathway client after signing a three-year entry-level contract with the Philadelphia Flyers beginning in 2026-27. Progressive’s broader agency background in brand strategy and events gives its hockey practice a commercial layer beyond traditional player placement. In practical hockey terms, the agency profiles as a Sweden-based boutique within a multi-sport platform, strongest for European placement, junior-to-pro development, and Octagon-connected NHL execution.
Client Roster
Top players / NHL players
Contract figures below use public PuckPedia records where available.
Alex Ciernik (Lehigh Valley Phantoms / Philadelphia Flyers) – F – Slovakia – Oct. 8, 2004 – NHL ELC beginning 2026-27: 3 years, $3.0225M total, $1.0075M cap hit, RFA expiry in 2029.
Rasmus Bengtsson (Ferencvárosi TC) – D – Sweden – May 14, 1993 – European salary not publicly disclosed; current public agency listing shows 2025-26 Ferencvárosi TC.
Tyler Vesel (AIK) – F – United States – Apr. 14, 1994 – European salary not publicly disclosed; current public agency listing shows 2026-27 AIK.
Justin Kloos (HV71) – F – United States – Nov. 30, 1993 – two-year HV71 contract announced July 2, 2025; salary not public.
Zane McIntyre (Stavanger Oilers) – G – United States – Aug. 20, 1992 – European salary not publicly disclosed; current public agency listing shows 2025-26 Stavanger Oilers.
Grant Mismash (Coventry Blaze) – F – United States – Feb. 19, 1999 – signed by Coventry for 2025-26; previous NHL ELC was 2 years, $1.685M with Nashville.
Johan Eriksson (IceFighters Leipzig) – F – Sweden – May 28, 1993 – European salary not publicly disclosed; current public agency listing shows 2025-26 IceFighters Leipzig.
Gustav Olhaver (Mora IK) – F – Sweden – July 3, 1997 – European salary not publicly disclosed; current public agency listing shows 2025-26 Mora IK.
Michal Svrcek (Brynäs IF) – F – Slovakia – Jan. 26, 2007 – European salary not publicly disclosed; current public agency listing shows 2025-26 Brynäs IF.
Bobbo Petersson (Marseille) – D – Sweden – May 11, 1992 – European salary not publicly disclosed; current public agency listing shows 2025-26 Marseille.
Filip Nordström (Sweden/Europe) – F – Sweden – active client status visible in current public agency listing; full current contract not publicly verified.
Prospects & young talents
Alex Ciernik (Philadelphia Flyers / Lehigh Valley Phantoms pathway) – F – Slovakia – Oct. 8, 2004 – Flyers fourth-round pick, No. 120 in 2023, signed to a 2026-27 NHL ELC.
Michal Svrcek (Brynäs IF, Sweden) – F – Slovakia – Jan. 26, 2007 – active European young forward in current public agency listing.
Edwin Törnblom (Sweden/Europe) – active young client in current public agency listing; current contract not publicly verified.
Liam Svensson (Sweden/Europe) – active young client in current public agency listing; current contract not publicly verified.
Goalies
Zane McIntyre (Stavanger Oilers) – G – United States – Aug. 20, 1992.
Hugo Hävelid is not listed under Progressive’s current supplied top-client data; no goalie specialty is publicly stated by Progressive.
Coaches/Staff represented
No current coach/staff representation list is publicly verified.
Notable former clients
No formal former-client list is published by Progressive.
Players whose latest listed season is before 2025-26 are treated as inactive for this profile under the active-player rule.
Highlights
Negotiation style: personal, development-centered representation with emphasis on team matching, career advice, and off-ice counseling.
NHLPA/CBA execution: NHL-side filings are handled through Octagon when needed; Alex Ciernik’s Flyers ELC lists Allan Walsh as signing agent.
Network strengths: exclusive hockey partnership with Octagon plus public affiliate links to Fischbach Sports and JT Sports Management.
Development pipeline: Joel Larsson’s hockey role includes coaching, counseling, schools/academies, and visa-process knowledge.
Commercial capability: Progressive’s wider platform includes brand strategy, events, entertainment, sponsorship, and consulting.
Agency Snapshot
Origin story
Progressive Sports & Entertainment Nordic AB was registered in Göteborg in 2018.
Anders Davidsson brought a sports-marketing and brand-strategy background into the agency after decades working around major sports properties.
Joel Larsson added the hockey-specific lane as Partner & Head of Hockey and SICO Certified Agent.
Milestones
2018 – Progressive Sports & Entertainment Nordic AB registered in Sweden.
2019 – Arild Karlsen invested in the company and joined the board, according to Progressive’s team profile.
2021 – Current firm name active since April 23, 2021, according to Swedish registry summary.
2025 – Justin Kloos signed a two-year contract with HV71.
2025 – Grant Mismash signed with Coventry Blaze for the 2025-26 EIHL season.
2026 – Alex Ciernik signed a three-year ELC with the Philadelphia Flyers beginning in 2026-27.
Network strengths
North America: NHL/AHL execution through Octagon; Progressive also lists a Bethesda, Maryland office for its broader company.
Sweden/Nordics: Göteborg base, SHL/HockeyAllsvenskan relationships, Swedish player and agency network.
Europe: Current roster includes active players in Sweden, Hungary, Norway, the United Kingdom, France, Germany via Fischbach Sports, and broader European markets.
Specialty lanes: European pro placement, Swedish development, U.S. college-to-Europe players, visa support, and commercial/brand management.
Support Team / Partners
Contract/cap specialist: Joel Larsson for hockey; Octagon/Allan Walsh for NHL contract filing where applicable.
Immigration/visa counsel: visa-process support is specifically mentioned in Joel Larsson’s profile; no outside counsel named.
Litigation/agent-law counsel: not publicly named.
Marketing/brand partnerships: Anders Davidsson, Nick Green, Shane Darby, and the broader Progressive commercial team.
PR/media training: not specifically named, but the agency’s entertainment, communications, and brand-strategy work supports this function.
Skills coaches / skating coaches / goalie coaches: no named hockey skills partners publicly listed.
Analytics/scouting support: development analysis is listed as part of hockey representation; no named analytics vendor publicly disclosed.
Financial advisors/tax partners: not publicly named.
Notable Deals Led by Progressive Sports & Entertainment
2026 – Alex Ciernik: Philadelphia Flyers – ELC – 3 years – $3.0225M total – $1.0075M cap hit – includes signing bonuses and performance bonuses; NHL signing agent listed as Allan Walsh/Octagon.
2025 – Justin Kloos: Leksands IF → HV71 – SHL signing – 2 years – value not public – HV71 described him as a reliable two-way forward with leadership.
2025 – Grant Mismash: Belfast Giants → Coventry Blaze – EIHL signing – 1 year – value not public – Coventry cited his 43-point 2024-25 EIHL season.
2021 – Grant Mismash: Nashville Predators – ELC – 2 years – $1.685M total – $842.5K cap hit – prior NHL contract before European move.
2026 – Tyler Vesel: AIK – European extension/listed contract through 2026-27 – value not public; current public agency listing shows 2026-27 AIK.
2026 – Alex Ciernik: Europe/Lehigh Valley pathway → Philadelphia Flyers organization – NHL signing follow-up – context: Flyers noted his prior Lehigh Valley ATO and European development path.
Track Record (Last 3 Seasons)
NHL contracts signed: 1 publicly verified future NHL contract, Alex Ciernik’s 2026-27 Philadelphia ELC.
Total value signed (USD): $3,022,500 publicly verified future NHL contract value.
Total AAV represented (USD): $1,007,500 cap hit for the publicly verified future NHL contract.
Extensions/renewals: at least 2 public/listed European renewals or future-season contracts, including Justin Kloos with HV71 and Tyler Vesel with AIK.
ELCs signed: 1 publicly verified ELC, Alex Ciernik with Philadelphia.
RFA outcomes: none publicly verified.
Arbitration cases: none publicly verified.
Europe transfers: not fully quantifiable from public sources.
Aggregate client market value: $3.02M future NHL contract value, excluding European salaries that are not public.
Compliance & Accreditation
NHLPA certification status: no in-house NHLPA-certified Progressive hockey agent is publicly verified; NHL-side execution is handled through Octagon where applicable.
SICO certification: Joel Larsson is publicly listed by Progressive as a SICO Certified Agent.
National federation registrations: not publicly stated.
Professional liability insurance: not publicly stated.
Ethics/compliance notes: no public disciplinary issues found in the reviewed sources.
Testimonials
Philadelphia Flyers – team announcement on Alex Ciernik: “a three-year entry-level contract beginning with the 2026-27 season.”
Progressive Sports & Entertainment – on Alex Ciernik: “relentless work, discipline, and continuous development.”
Kevin Moore – Coventry Blaze head coach, on Grant Mismash: “dynamic, hard-working player.”
Press, Awards & Recognition
2018 – Progressive Sports & Entertainment Nordic AB registered in Göteborg, Sweden.
2025 – Justin Kloos signed a two-year HV71 contract.
2025 – Grant Mismash signed with Coventry Blaze.
2026 – Alex Ciernik signed a three-year ELC with the Philadelphia Flyers.
2026 – Current public agency listing shows 84 total clients, 3 NHL clients, and 14 NHL-drafted clients.
