ORR Hockey
Player-First Legacy

Canada/US

$243M

Key Facts

Also known as: Orr Hockey Group; formerly URL/brand “Orr4Hockey”
Founded: 2002; Bobby Orr, Rick Curran, and Paul Krepelka formed ORR in 2002
Headquarters: Boston, MA, USA; LinkedIn lists ORR’s main location as 1 International Pl #1404, Boston, MA 02110
Other offices: ORR says it has offices globally; team coverage includes Massachusetts, New Jersey, Pennsylvania/Florida, Chicago, Greater Toronto, New York/New Jersey/Connecticut, Vancouver/WHL, Ontario, and Sweden through SWEFI Sport
Agency type: Mid-size hockey-specialist agency
Ownership: Privately held; founded around Bobby Orr with Rick Curran and Paul Krepelka, with current senior representation led by Rick Curran, Mike Curran, and William Kawam
Primary markets: NHL, AHL, NCAA, CHL, OHL, WHL, USHL, Swedish/European pathways, NHL Draft, contract negotiation, player development, marketing, insurance, retirement transition
Players (Total market value: $243M public active NHL contract value): 90+ total clients; NHL clients: 25 in the current public agency database. $243M total active value, and $42.74M active cap hit
Key agents (names): Bobby Orr, Rick Curran, Mike Curran, William Kawam, Doug Orr, Dan Marshall, Scott Blakeney, Bob Thornton, Filip Hjorth, Harold Konrad; Mike Curran and William Kawam are listed by ORR as NHLPA Certified Agents, and Rick Curran has represented players since 1978
Languages: English; Swedish through SWEFI Sport / Filip Hjorth
Contact email: info@orrhockey.com, contact form publicly available
Phone / WhatsApp: Not publicly listed
Website: https://www.orr.hockey/
Instagram: https://www.instagram.com/orr.hockey/
X: https://x.com/ORR4HOCKEY
LinkedIn: https://ec.linkedin.com/company/orr-hockey-group

About ORR

ORR is a Boston-based hockey agency founded in 2002 from Bobby Orr’s idea of building a player-first support organization for career development and fulfillment. The agency’s foundation combines Orr’s Hall of Fame stature with Rick Curran’s long-standing player-representation experience, which ORR traces back to 1978. Curran’s history includes Branada Sports Management, Representation Incorporated, early free-agency leverage work, and the first $20M-plus contract with the Philadelphia Flyers for Eric Lindros. Mike Curran joined ORR in 2007, has been NHLPA certified since 2006, and handles NHL contracts, marketing, sponsorship opportunities, recruitment, and NCAA/CHL family-advisory work.

William Kawam joined in 2016 as an NHLPA Certified Agent, co-heads North American operations, and leads analytics, contract modeling, player evaluation, and data-driven roster support. ORR’s current NHL book is built around elite defensemen and respected veterans, including Charlie McAvoy, John Carlson, Ryan Ellis, Jordan Staal, Eeli Tolvanen, Alex Laferriere, Brad Lambert, Denver Barkey, Joel Blomqvist, Luca Cagnoni, and Lucas Pettersson.

The agency’s strongest reputation is complete player care: contract negotiation, development planning, strength and conditioning, nutrition, emotional growth, skill development, marketing, sponsor interface, legacy planning, retirement transition, concierge service, insurance, and NHL Draft preparation. ORR is especially relevant for defensemen and two-way leaders, with benchmark deals for Charlie McAvoy, John Carlson, Ryan Ellis, and historic Rick Curran work for Eric Lindros and Brendan Shanahan-type second-contract leverage.

The agency also has a clear family-advisory and amateur pathway through NCAA, CHL, OHL, WHL, USHL, and Swedish routes. SWEFI Sport describes itself as ORR’s official Swedish partner and says ORR supports its clients with NHL Draft preparation, marketing, college hockey, contract negotiation, nutrition, and camps. ORR’s differentiator is a legacy brand with a relatively selective roster: a smaller active NHL contract book than the super-agencies, but one with unusually strong name recognition, senior-agent continuity, and defenseman contract credibility.

Client Roster

Contract figures below use public PuckPedia records where available.

Top players / NHL players

• Charlie McAvoy (Boston Bruins; 8 years, $76,000,000, $9,500,000 AAV through 2029-30) – D – USA – 1997-12-21

• John Carlson (Anaheim Ducks; 8 years, $64,000,000, $8,000,000 AAV through 2025-26) – D – USA – 1990-01-10

• Ryan Ellis (Chicago Blackhawks; 8 years, $50,000,000, $6,250,000 AAV through 2026-27; contract active/LTIR context) – D – Canada – 1991-01-03

• Jordan Staal (Carolina Hurricanes; 4 years, $11,600,000, $2,900,000 AAV through 2026-27) – F – Canada – 1988-09-10

• Alex Laferriere (Los Angeles Kings; 3 years, $12,300,000, $4,100,000 AAV through 2027-28) – F – USA – 2001-10-28

• Eeli Tolvanen (Seattle Kraken; 2 years, $6,950,000, $3,475,000 AAV through 2025-26) – F – Finland – 1999-04-22

• Brad Lambert (Winnipeg Jets / Manitoba Moose; ELC 3 years, $2,659,998, $886,666 AAV through 2026-27) – F – Finland/Canada – 2003-12-19

• Denver Barkey (Philadelphia Flyers / Lehigh Valley Phantoms; ELC 3 years, $2,589,999, $863,333 cap hit through 2027-28) – F – Canada – 2005-04-27

• Joel Blomqvist (Pittsburgh Penguins; ELC 3 years, $2,660,001, $886,667 cap hit through 2025-26) – G – Finland – 2002-01-10

• Kyle MacLean (New York Islanders; 3 years, $2,325,000, $775,000 AAV through 2026-27) – F – Canada – 1999-04-29

• Cam Dineen (Edmonton Oilers; 2 years, $1,550,000, $775,000 AAV through 2025-26) – D – USA – 1998-06-19

• Ryan Schmelzer (New Jersey Devils; 2 years, $1,550,000, $775,000 AAV through 2025-26) – F – USA – 1993-07-28

• Luca Cagnoni (San Jose Sharks / Barracuda; ELC 3 years, $2,685,000, $895,000 cap hit through 2026-27) – D – Canada – 2004-12-21

• Lucas Pettersson (Anaheim Ducks / Brynäs IF; ELC 3 years, $2,607,150, $869,050 cap hit through 2027-28) – F – Sweden – 2006-04-17

• Kevin Labanc (Shanghai Dragons, KHL; European salary not public) – F – USA – 1995-12-12

Prospects & young talents

• Denver Barkey (Philadelphia Flyers / Lehigh Valley Phantoms, NHL/AHL; ELC through 2027-28) – F – Canada – 2005-04-27

• Luca Cagnoni (San Jose Sharks / San Jose Barracuda, NHL/AHL; ELC through 2026-27) – D – Canada – 2004-12-21

• Lucas Pettersson (Anaheim Ducks / Brynäs IF, SHL; ELC through 2027-28) – F – Sweden – 2006-04-17

• Karsen Dorwart (Philadelphia Flyers / Lehigh Valley Phantoms, NHL/AHL; ELC through 2025-26) – F – USA – 2002-09-17

• Cole Brown (New Jersey Devils prospect / OHL pathway) – F – Canada – 2005-04-27

• Josh Davies (Florida Panthers prospect / WHL-AHL pathway) – F – Canada – 2004-03-24

• Karsen Dorwart (Philadelphia Flyers, NCAA-to-NHL free-agent path) – F – USA – 2002-09-17

• Brad Lambert (Winnipeg Jets / Manitoba Moose, AHL/NHL pathway) – F – Finland/Canada – 2003-12-19

Goalies

• Joel Blomqvist (Pittsburgh Penguins) – G – Finland – 2002-01-10

• Mitch Gibson (agency-listed player; contract details not fully public) – G – USA – 1999-01-14

• Tyler Wall (agency-listed player; contract details not fully public) – G – Canada – 1998-01-14

Coaches/Staff represented

• Adam Foote – listed by ORR among its players/alumni; active as Vancouver Canucks head coach as of 2026, but current representation status for coaching work is not publicly verified

• Manny Malhotra – listed by ORR among its players/alumni; active in coaching, but current representation status for coaching work is not publicly verified

• Mark Recchi – listed by ORR among its players/alumni; active in coaching/front-office circles, but current representation status for coaching work is not publicly verified

Notable former clients

• Eric Lindros – historic Rick Curran client; Curran negotiated the first $20M-plus Flyers contract on Lindros’ behalf

• Brendan Shanahan – named by ORR among Rick Curran’s notable early clients

• Adam Graves – named by ORR among Rick Curran’s notable early clients

• Mark Recchi – ORR-listed alumnus and retired NHL player

• Eric Staal – latest listed playing season is before 2025-26, so treat as inactive/retired for current-roster purposes.

• Jason Spezza – latest listed playing season is before 2025-26, so treat as inactive/retired for current-roster purposes.

• Jeff Carter – latest listed playing season is before 2025-26, so treat as inactive/retired for current-roster purposes.

• Zack Kassian – latest listed playing season is before 2025-26, so treat as inactive/retired for current-roster purposes.

• Marc Staal – latest listed playing season is before 2025-26, so treat as inactive/retired for current-roster purposes.

Highlights

• Negotiation style: player-first, senior-agent, long-relationship model built around benchmark contracts and reputation protection.

• NHLPA/CBA expertise: Mike Curran has been NHLPA certified since 2006; William Kawam is NHLPA certified and leads contract modeling/data work; Rick Curran has represented players since 1978.

• Network strengths: NHL, NCAA, CHL, OHL, WHL, USHL, Sweden, and Europe through SWEFI Sport.

• Development pipeline: ORR lists strength and conditioning, nutrition, on-ice skill development, emotional growth, performance education, and NHL Draft Combine preparation.

• Analytics and contract modeling: William Kawam leads analytical work, player evaluation, contract modeling, and data-driven insights.

• Brand/commercial capability: ORR lists endorsement facilitation, marketing oversight, media, team relations, sponsor interface, event execution, legacy planning, and retirement transition.

Agency Snapshot

Origin story

• Bobby Orr, Rick Curran, and Paul Krepelka formed ORR in 2002 as a player-first support agency.

• Rick Curran had already been active in player representation since 1978 and had built major agency infrastructure before renewing his association with Bobby Orr in 2000.

• ORR’s brand identity draws directly from Bobby Orr’s playing legacy, reputation, and long-standing hockey relationships.

Milestones

• 1978 – Rick Curran began his player-representation career.

• 1991 – Curran relocated Representation Incorporated to Philadelphia with 44 NHL clients.

• 1992 – Curran negotiated the first $20M-plus Flyers contract for Eric Lindros.

• 2002 – ORR formed by Bobby Orr, Rick Curran, and Paul Krepelka.

• 2006 – Mike Curran became an NHLPA Certified Agent.

• 2016 – William Kawam joined ORR and later co-headed North American operations.

• 2021 – Charlie McAvoy signed an eight-year, $76 million Bruins extension.

• 2025 – Alex Laferriere signed a three-year, $12.3 million Kings contract.

• 2026 – John Carlson was traded from Washington to Anaheim in the final season of his eight-year, $64 million contract.

Network strengths

• North America: NHL, AHL, NCAA, CHL, OHL, WHL, USHL, junior advising, draft combine preparation, and team-interview coaching.

• United States/Canada: Boston, New Jersey, Chicago, Greater Toronto, Vancouver/WHL, New York/New Jersey/Connecticut, Ontario, Philadelphia/Pennsylvania.

• Europe: Sweden through SWEFI Sport; broader European support through William Kawam’s North America/Europe role.

• Specialty lanes: elite defensemen, veteran leaders, NCAA/CHL family advising, Swedish prospects, analytics-supported contract modeling, and post-career transition.

Support Team / Partners

• Contract/cap specialists: Rick Curran, Mike Curran, William Kawam.

• Analytics/contract modeling: William Kawam.

• Player recruitment/development: Doug Orr, Dan Marshall, Scott Blakeney, Bob Thornton, Harold Konrad.

• Sweden partner: SWEFI Sport, led by Filip Hjorth, SICO-certified player agent.

• Training/development partners: ORR lists player-specific off-ice training, sports-science analysis, on-ice skills, nutrition, and psychological support.

• Marketing/brand support: endorsement facilitation, sponsor interface, media, team relations, event execution.

• Insurance/retirement support: ORR lists insurance, legacy planning, retirement transition, and concierge service.

Notable Deals Led by ORR

• 1992 – Eric Lindros: Philadelphia Flyers – benchmark early-career contract – first $20M-plus Flyers contract, per ORR’s Rick Curran bio.

• 2018 – John Carlson: Washington Capitals – UFA extension – 8 years – $64,000,000 – $8,000,000 AAV.

• 2019 – Ryan Ellis: Nashville/Philadelphia/Chicago contract – extension – 8 years – $50,000,000 – $6,250,000 AAV.

• 2021 – Charlie McAvoy: Boston Bruins – long-term RFA extension – 8 years – $76,000,000 – $9,500,000 AAV.

• 2022 – Brad Lambert: Winnipeg Jets – ELC – 3 years – $2,659,998 – $886,666 cap hit.

• 2023 – Jordan Staal: Carolina Hurricanes – veteran extension – 4 years – $11,600,000 – $2,900,000 AAV.

• 2024 – Eeli Tolvanen: Seattle Kraken – RFA contract – 2 years – $6,950,000 – $3,475,000 AAV.

• 2024 – Denver Barkey: Philadelphia Flyers – ELC – 3 years – $2,589,999 – $863,333 cap hit.

• 2024 – Luca Cagnoni: San Jose Sharks – ELC – 3 years – $2,685,000 – $895,000 cap hit.

• 2025 – Karsen Dorwart: Philadelphia Flyers – college free-agent ELC – 2 years – $1,950,000 – $975,000 cap hit.

• 2025 – Alex Laferriere: Los Angeles Kings – RFA extension – 3 years – $12,300,000 – $4,100,000 AAV.

• 2025 – Lucas Pettersson: Anaheim Ducks – ELC – 3 years – $2,607,150 – $869,050 cap hit.

Track Record (Last 3 Seasons)

• NHL contracts signed/listed publicly: 16 active NHL contracts in the current PuckPedia ORR agency table.

• Total value signed/listed, active NHL contracts: $243,052,148.

• Total AAV represented, active NHL contracts: $42,738,382.

• Extensions/renewals: Laferriere, Tolvanen, Jordan Staal, Kyle MacLean, and Ryan Schmelzer are recent active-contract examples.

• ELCs signed/listed: Denver Barkey, Luca Cagnoni, Lucas Pettersson, Joel Blomqvist, Brad Lambert, Karsen Dorwart.

• RFA outcomes: Laferriere’s three-year Kings contract and Tolvanen’s two-year Kraken contract are the clearest recent RFA outcomes.

• Arbitration cases: no recent heard arbitration case clearly confirmed in reviewed sources.

• Europe transfers: SWEFI Sport partnership supports Swedish/European player movement; Kevin Labanc’s 2025 Shanghai Dragons signing is a current Europe/KHL example among ORR-listed players.

• Aggregate client market value: $243.05M public active NHL contract value.

Compliance & Accreditation

• NHLPA certification status: Mike Curran has been an NHLPA Certified Agent since 2006; William Kawam is listed by ORR as an NHLPA Certified Agent.

• Other registrations: Filip Hjorth of SWEFI Sport is listed as SICO-certified in Sweden.

• Professional liability insurance: not publicly stated.

• Ethics/compliance notes: no public disciplinary notes found in reviewed open sources.

Testimonials

• ORR says it is built around “Player-First Management Since 2002.”

• Bob Holer of the Boston Globe described Bobby Orr as one of North America’s most admired athletes.

• William Kawam said agent work “has to be something you live and breathe.”

• ORR says its NHLPA-certified agents use “legal training, and hockey acumen” to secure client contracts.

Press, Awards & Recognition

• 2002 – ORR formed by Bobby Orr, Rick Curran, and Paul Krepelka.

• 2021 – Charlie McAvoy’s eight-year, $76 million Bruins contract became one of ORR’s current cornerstone deals.

• 2025 – William Kawam featured on the PuckPedia Hockey Show discussing his path from the New York Rangers front office to ORR.

• 2026 – John Carlson traded from Washington to Anaheim, ending a 17-season Capitals run and moving one of ORR’s biggest active contracts.

• 2026 – PuckPedia lists ORR with $243.05M in active NHL contract value.