ISMA Agentur
German Market Connectors
Germany N/A
Key Facts
Also known as: ISMA Agentur; Internationale Sportmarketing Agentur
Founded: Not publicly stated; Martin Ancicka has led ISMA since 2013
Headquarters: Regensburg area / Wenzenbach, Germany; additional contact address in Cologne, Germany
Other offices: Wenzenbach, Bavaria; Cologne, North Rhine-Westphalia; partner coverage through Europe and North America
Agency type: Mid-size hockey agency
Ownership: Owner: Martin Ancicka
Primary markets: DEL, DEL2, AHL, NHL-drafted German prospects, ICEHL, SHL/Sweden, Czech/Slovak market through partners, North America through Octagon Hockey
Players: 240+ total clients; NHL clients: 5; NHL-drafted clients: 11
Key agents: Martin Ancicka, Kai Hospelt, Klaus Weber; NHLPA-certified work appears to route through partner-side agents such as Octagon Hockey / Allan Walsh for NHL contracts where applicable
Languages: German, English; Czech/Slovak and broader European coverage through partners
Contact email: martin.ancicka@isma-agentur.de; kai.hospelt@isma-agentur.de
Phone / WhatsApp: Martin Ancicka: +49 177 7338741; Kai Hospelt: +49 178 7288126; Klaus Weber: +49 171 4313432
Website: https://isma-agentur.de/
Instagram: https://www.instagram.com/isma_agentur/
Facebook: https://www.facebook.com/people/Martin-Martin-Ancicka
About ISMA
ISMA is a Germany-based hockey representation agency led by former German international defenseman Martin Ancicka, who has run the agency since 2013. The agency’s formal name is Internationale Sportmarketing Agentur, and its public site lists Ancicka as owner. ISMA’s pitch is built around full-service support for hockey players off the ice, including contract negotiation, player placement, development, scouting, training, insurance and financial coordination.
Ancicka’s background gives the agency a player-to-player advisory feel: he won German domestic honors, played in the Spengler Cup, represented Germany at World Championships and earned 48 national-team caps. Kai Hospelt joined the agency in summer 2021 after a long playing career that included more than 900 DEL games, 114 Germany appearances, six World Championships and one Olympic tournament. Klaus Weber adds long-standing German-market agent experience, with ISMA describing him as one of the longest-serving agents in German hockey and a figure behind many DEL/Bundesliga transfers.
The agency’s core roster is heavy on German DEL and DEL2 players, but it also includes NHL-drafted prospects and AHL/North American pathways such as Wojciech Stachowiak, Maksymilian Szuber and David Lewandowski. ISMA’s partner list includes Octagon Hockey, Eurohockey Services and WIN Hockey Agency, with the supplied public listing also showing Wire Sports Management and JT Sports Management as affiliates. Its differentiator is a German-speaking, player-experience-heavy advisory model backed by international partner access. The practical lane is clear: place and support players in Germany and Central Europe while using partner networks for NHL/AHL and cross-border opportunities.
Client Roster
Contract figures below use public PuckPedia records where available. European salaries are generally not publicly disclosed.
Top players / NHL players
Philip Samuelsson (HC Bolzano) – D – Sweden – 1991-07-26 – European salary not public; listed on HC Bolzano’s 2025-26 roster
Moritz Wirth (Augsburger Panther) – D – Germany – 1999-06-10 – one-year 2025-26 DEL contract; salary not public
Patrick Berger (Hannover Scorpions) – G – Germany – 1997-10-24 – European salary not public
Marcel Müller (Krefeld Pinguine) – F – Germany – 1988-07-10 – European salary not public; Krefeld announced his return in January 2025
Christian Thomas (Iserlohn Roosters) – F – Canada – 1992-05-26 – European salary not public
Anthony Camara (Iserlohn Roosters) – F – Canada – 1993-09-04 – European salary not public; joined Iserlohn from Lada Togliatti in November 2025
David Rundqvist (EV Landshut) – F – Sweden – 1993-01-13 – European salary not public
Wojciech Stachowiak (Grand Rapids Griffins, AHL) – F – Germany – 1999-07-03 – 1-year NHL entry-level contract, $775,000 cap hit; acquired by Detroit from Tampa Bay and assigned to Grand Rapids
Ville Järveläinen (Düsseldorfer EG) – F – Finland/Germany – 1993-02-24 – one-year 2026-27 DEL2 contract plus option; salary not public
David Lewandowski (Saskatoon Blades / Bakersfield Condors appearance) – F – Germany – 2007-02-20 – no current NHL contract; Edmonton Oilers 2025 fourth-round pick, No. 117
Konrad Abeltshauser (EHC München) – D – Germany – 1992-09-02 – European salary not public
Louis-Marc Aubry (Kölner Haie) – F – Canada – 1991-11-11 – European salary not public
Prospects & young talents
David Lewandowski (Saskatoon Blades, WHL / Edmonton Oilers rights) – F – Germany – 2007-02-20 – drafted No. 117 in 2025; no current NHL contract
Norwin Panocha (Eisbären Berlin / Buffalo Sabres rights) – D – Germany – 2005-02-24 – drafted by Buffalo in 2023, Round 7, Pick 205; no current NHL contract
Maksymilian Szuber (Tucson Roadrunners / Utah Mammoth contract) – D – Germany – 2002-08-25 – 3-year ELC, $2.58M total, $859,167 cap hit through 2025-26
Moritz Wirth (Augsburger Panther, DEL) – D – Germany – 1999-06-10 – established DEL defenseman still in prime-age development range
David Lewandowski (Germany U20) – F – Germany – 2007-02-20 – represented Germany U20 and played WHL hockey in 2025-26
Goalies
Patrick Berger (Hannover Scorpions) – G – Germany – 1997-10-24
Any additional goalie roster beyond public top-client listings is not fully verified.
Notable former clients
Kai Hospelt – former player, now agent; retired in 2021 after a long DEL and Germany career and joined ISMA as a player advisor
Martin Ancicka – former German international defenseman; now owner/agent at ISMA
Older listings with seasons below 2025-26 should be treated as inactive unless independently confirmed active.
Highlights
Negotiation style: relationship-driven placement, German-market fit and career continuity.
NHLPA/CBA expertise: NHL-side execution appears partner-linked through Octagon Hockey / Allan Walsh for players with NHL contracts.
Network strengths: DEL, DEL2, Germany national-team circles, Czech/Slovak partners and North American partner routes.
Development pipeline: scouting, training, rehabilitation support and live game evaluation.
Cross-border execution: German-to-AHL/NHL movement, European transfers and international partner placement.
Family-office support: insurance, tax, legal, financial and off-ice advisory resources through external specialists.
Agency Snapshot
Origin story
ISMA is led by Martin Ancicka, a former German national-team defenseman who has managed the agency since 2013.
Kai Hospelt joined in 2021 after retiring as a long-time DEL and Germany national-team forward.
Klaus Weber adds decades of German hockey agent experience and DEL/Bundesliga transfer knowledge.
Milestones
2013 – Martin Ancicka began leading ISMA.
2021 – Kai Hospelt retired as a player and joined ISMA as a player advisor.
2023 – Maksymilian Szuber signed a 3-year NHL entry-level contract with the Utah organization, with Allan Walsh listed on the NHL-side filing.
2025 – Wojciech Stachowiak signed a 1-year NHL entry-level contract with Tampa Bay after a strong DEL and Germany national-team season.
2025 – Edmonton selected German forward David Lewandowski in the fourth round, No. 117 overall.
2026 – Stachowiak was moved to Detroit’s system and assigned to Grand Rapids.
Network strengths
Germany: DEL, DEL2, German national-team alumni network, Regensburg/Bavaria and Cologne access.
Europe: Eurohockey Services, WIN Hockey Agency, Czech/Slovak partner paths, Finland via Wire Sports Management
North America: AHL/NHL entry through Octagon Hockey and partner-side NHLPA-certified representation.
Specialty lanes: German prospects, late-blooming DEL players, North American imports in Germany and German players moving to AHL/NHL systems.
Support Team / Partners
Contract/cap specialist: Martin Ancicka, Kai Hospelt, Klaus Weber; NHL-side partner execution through Octagon Hockey where applicable.
Immigration/visa counsel: not publicly named.
Litigation/agent-law counsel: ISMA states it works with lawyers, tax advisors, insurance brokers and financial advisors; individual partners not named.
Marketing/brand partnerships: handled through ISMA’s sport-marketing model; specific commercial partners not publicly listed.
PR/media training: not publicly detailed.
Skills coaches / skating coaches / goalie coaches: ISMA states it works with fitness trainers, nutrition experts, physiotherapists and doctors.
Analytics/scouting support: ISMA states it repeatedly analyzes client games live in arenas to track development.
Financial advisors/tax partners: external tax, insurance and financial specialists are referenced but not named.
Worldwide partners: Octagon Hockey / Allan Walsh, Eurohockey Services / Vladimir Vujtek & Michal Sivek, WIN Hockey Agency / Radek Hamr & Marcus Isaksson.
Notable Deals Led by ISMA
2026 – Ville Järveläinen: Starbulls Rosenheim → Düsseldorfer EG – DEL2 signing – 1 year plus option – salary not public.
2026 – Wojciech Stachowiak: Tampa Bay Lightning → Detroit Red Wings / Grand Rapids Griffins – AHL/NHL system trade – remained on 1-year, $775,000 NHL ELC.
2025 – Wojciech Stachowiak: Tampa Bay Lightning – NHL entry-level contract – 1 year – $775,000 – $775,000 cap hit – RFA expiry.
2025 – Moritz Wirth: Düsseldorfer EG → Augsburger Panther – DEL signing – 1 year – salary not public.
2025 – Anthony Camara: Lada Togliatti → Iserlohn Roosters – DEL signing – salary not public.
2025 – David Lewandowski: Edmonton Oilers – NHL Draft selection – Round 4, No. 117 – no NHL contract yet.
2023 – Maksymilian Szuber: Utah Mammoth organization – NHL entry-level contract – 3 years – $2.58M – $859,167 cap hit – RFA expiry.
Track Record (Last 3 Seasons)
NHL contracts signed: 2 verified public NHL-side contracts connected to listed ISMA clients/partner filings: Stachowiak and Szuber.
Total value signed (USD): $3.35M in verified NHL-side public sample.
Total AAV represented (USD): $1.63M in verified NHL-side public sample.
Extensions/renewals: European renewals are not fully public; Järveläinen’s 2026-27 DEG deal includes a one-year term plus option.
ELCs signed: 2 verified NHL-side ELCs in public sample.
RFA outcomes: Szuber and Stachowiak both expire as RFAs in 2026.
Arbitration cases: No public arbitration case verified.
Europe transfers: At least 4 verified public sample moves/signings since 2025: Wirth to Augsburg, Camara to Iserlohn, Järveläinen to Düsseldorf, Müller to Krefeld.
Aggregate client market value: Not publicly disclosed; public agency listing shows 247 total clients and 5 NHL clients as of May 3, 2026.
Compliance & Accreditation
NHLPA certification status: No ISMA in-house NHLPA certification publicly verified; NHL-side contracts for Stachowiak and Szuber list Allan Walsh through the Octagon partnership path.
National federation registrations: Not publicly verified.
Professional liability insurance: Not publicly stated.
Ethics/compliance notes: No public disciplinary findings found in reviewed sources.
Testimonials
Rich Chernomaz on Ville Järveläinen: “kampfstarker und sehr erfahrener DEL2-Spieler.”
Larry Mitchell on Moritz Wirth: “physisch guten und jüngeren Spieler.”
Franz-David Fritzmeier on Anthony Camara: “volles Commitment.”
Press, Awards & Recognition
2021 – Kai Hospelt retired and joined ISMA as a player advisor – Eishockey NEWS.
2025 – Wojciech Stachowiak earned a 1-year NHL entry-level contract with Tampa Bay after DEL and Germany national-team play – Tampa Bay Lightning.
2026 – Stachowiak moved to the Detroit Red Wings system and Grand Rapids Griffins – Detroit Red Wings.
