Bartlett Hockey
Family-First Negotiators
US $625M
Key Facts
Also known as: Sports Consulting Group; commonly “The Bartletts” before the Bartlett Hockey rebrand
Founded: 1984, per the agency’s current “Elite Player Management Since 1984” branding
Headquarters: Pittsford, NY, USA; mailing address 65-C Monroe Ave, Pittsford, NY 14534
Other offices: Rochester/Pittsford, Boston, Chicago, Calgary/Western Canada, Minneapolis, based on listed staff locations
Agency type: Boutique / mid-size hockey-specialist agency
Ownership: Bartlett family-led; Steve Bartlett founded the firm, with Brian Bartlett and Scott Bartlett as principals
Primary markets: NHL, AHL, NCAA, CHL, USHL, national-team prospects, Europe placement, and women’s hockey
Players (Total market value: public NHL active contract value $625M): 90+ total clients; NHL clients: 55+. PuckPedia lists Brian & Scott Bartlett with 52 active NHL contracts, $625M active value, and $132,482,269 active cap hit as of the latest public table
Key agents (names): Steve Bartlett, Brian Bartlett, Scott Bartlett, Chris Leinweber, Sam Rossini; Steve, Brian, and Scott are listed as NHLPA Certified Agents by the agency
Languages: English; French/other languages not publicly verified
Contact email: steve@scgsports.com, contact form publicly available.
Phone / WhatsApp: 585-383-1967
Website: https://bartletthockey.com/home/
Instagram: https://www.instagram.com/bartletthockey1984/
X: https://x.com/BartlettHockey
About Bartlett Hockey
Bartlett Hockey is a family-run hockey representation firm that evolved from Sports Consulting Group, a Pittsford-based agency founded by Steve Bartlett and now led with his sons Brian and Scott Bartlett. The agency presents itself as an intentionally selective alternative to larger firms, built around direct access to senior agents rather than a high-volume recruitment model. Steve Bartlett’s background combines player relationships, contract work, and financial services, while Brian Bartlett adds a legal background and has been an NHLPA-registered agent since 2005. Scott Bartlett joined after a playing career that included two NCAA titles at Middlebury and has been an NHLPA Certified Agent since 2013. The agency’s NHL book is led by high-end clients such as Cale Makar, Brock Faber, J.T. Miller, Clayton Keller, Matt Boldy, Logan Cooley, Alex Tuch, and Jake McCabe. Bartlett is especially known for relationship-heavy NHL management, RFA extensions, long-term security deals, family financial planning, tax support, and development-path counseling. Its amateur side works heavily with NCAA, USHL, CHL, national-team, and draft-prep decisions, while its pro side also advertises Europe placement and a financial-services network. Bartlett’s more recent growth includes women’s hockey: Megan Keller became the agency’s first women’s hockey client in 2019, and SBJ reported that Bartlett also represented Laila Edwards and Abby Murphy around the 2026 Olympic cycle. The firm’s public positioning is less about scale and more about continuity, accessibility, and long-term trust between the Bartlett family and client families. Its contract book shows both superstar long-term deals and lower-AAV depth/NHL-AHL contracts, giving it a broad but still boutique profile.
Client Roster
Contract figures below use public PuckPedia records where available.
Top players / NHL players
Cale Makar (Colorado Avalanche; 6 years, $54,000,000, $9,000,000 AAV through 2026-27) – D – Canada – 1998-10-30
Brock Faber (Minnesota Wild; 8 years, $68,000,000, $8,500,000 AAV through 2032-33) – D – USA – 2002-08-22
J.T. Miller (New York Rangers; 7 years, $56,000,000, $8,000,000 AAV through 2029-30) – F – USA – 1993-03-14
Clayton Keller (Utah Mammoth; 8 years, $57,200,000, $7,150,000 AAV through 2027-28) – F – USA – 1998-07-29
Matt Boldy (Minnesota Wild; 7 years, $49,000,000, $7,000,000 AAV through 2029-30) – F – USA – 2001-04-05
Justin Faulk (Detroit Red Wings; 7 years, $45,500,000, $6,500,000 AAV through 2026-27) – D – USA – 1992-03-20
Bryan Rust (Pittsburgh Penguins; 6 years, $30,750,000, $5,125,000 AAV through 2027-28) – F – USA – 1992-05-11
Blake Coleman (Calgary Flames; 6 years, $29,400,000, $4,900,000 AAV through 2026-27) – F – USA – 1991-11-28
Kyle Palmieri (New York Islanders; 2 years, $9,500,000, $4,750,000 AAV through 2026-27) – F – USA – 1991-02-01
Alex Tuch (Buffalo Sabres; 7 years, $33,250,000, $4,750,000 AAV through 2025-26) – F – USA – 1996-05-10
Alex Vlasic (Chicago Blackhawks; 6 years, $27,600,000, $4,600,000 AAV through 2029-30) – D – USA – 2001-06-05
Jake McCabe (Toronto Maple Leafs; 5 years, $22,565,510, $4,513,102 AAV through 2029-30) – D – USA – 1993-10-12
Jordan Greenway (Buffalo Sabres; 2 years, $8,000,000, $4,000,000 AAV through 2026-27) – F – USA – 1997-02-16
Arber Xhekaj (Montreal Canadiens; 2 years, $2,600,000, $1,300,000 AAV through 2025-26) – D – Canada – 2001-01-30
Logan Cooley (Utah Mammoth; current ELC $2,850,000 total, then 8-year, $80,000,000 extension from 2026-27) – F – USA – 2004-05-04
Prospects & young talents
Aiden Fink (Nashville Predators / NCAA pipeline; ELC $2,850,000 total) – F – Canada – 2004-11-20
Isaac Howard (Edmonton Oilers; ELC $2,850,000 total) – F – USA – 2004-03-30
Michael Brandsegg-Nygård (Detroit Red Wings; ELC $2,827,500 total) – F – Norway – 2005-10-05
Cole Eiserman (New York Islanders; future ELC $3,225,000 total) – F – USA – 2006-08-29
Devin Kaplan (Philadelphia Flyers; ELC $2,765,001 total) – F – USA – 2004-01-10
Liam Öhgren (Minnesota Wild / Sweden-developed NHL prospect) – F – Sweden – 2004-01-28
Goalies
Nikita Tolopilo (Vancouver Canucks / AHL; 2 years, $1,550,000, $775,000 AAV) – G – Belarus – 2000-04-06
Matt Tomkins (Edmonton Oilers / AHL; 2 years, $1,550,000, $775,000 AAV) – G – Canada – 1994-06-19
Notable former clients
Ryan Callahan – former Sports Consulting Group/Bartlett client; Steve Bartlett was quoted when Callahan avoided arbitration with the Rangers in 2011
Thomas Vanek – former Sports Consulting Group/Bartlett client; linked to the agency during the 2007 Sabres/Oilers offer-sheet episode
Andy McDonald – inactive/retired NHL client; latest public agency listing shows a 2012-13 final team season.
Highlights
Negotiation style: relationship-first, selective, family-office approach with direct access to senior agents
NHLPA/CBA expertise: major RFA and long-term extension work, including Makar, Faber, Boldy, Vlasic, Cooley, and historic Callahan/Vanek matters
Network strengths: NHL management, NCAA/USHL/CHL development routes, national teams, and Europe placement
Development pipeline: draft preparation, combine preparation, summer development camp, and physical/mental conditioning resources
Financial planning: tax preparation, investment counseling, insurance, estate planning, endorsement-income planning, and post-career support
Women’s hockey capability: Megan Keller, Laila Edwards, and Abby Murphy gave Bartlett a visible women’s hockey platform around the 2026 Olympics
Agency Snapshot
Origin story
Steve Bartlett started the agency after helping hockey contacts with contracts and finances; the current agency traces its roots to 1984 and the earlier Sports Consulting Group brand
Brian Bartlett brought a law background and joined full-time in 2005; Scott Bartlett joined after his playing career and NCAA championship background
The agency rebranded from Sports Consulting Group to Bartlett Hockey after clients and industry contacts already referred to the firm as “The Bartletts”
Milestones
1984 – Agency’s current branding dates elite player management to 1984
2005 – Brian Bartlett became NHLPA-registered and joined the family business full-time
2007 – Thomas Vanek’s seven-year, $50 million offer sheet was matched by Buffalo
2011 – Ryan Callahan avoided arbitration with the New York Rangers
2013 – Scott Bartlett became an NHLPA Certified Agent
2025 – Brock Faber’s $68 million long-term contract appeared in Bartlett’s active contract book
2026 – Logan Cooley’s eight-year, $80 million extension appeared in Bartlett’s future-extension book
Network strengths
North America: NHL, AHL, NCAA, CHL, USHL, national-team programs, and NHL draft/combine preparation
Europe: European placement for clients interested in overseas opportunities
Specialty lanes: high-end defensemen, U.S. NCAA/NTDP-path forwards, RFA long-term extensions, and family financial planning.
Support Team / Partners
Contract/cap specialist: Steve Bartlett, Brian Bartlett, Scott Bartlett
Legal/agent-law counsel: Brian Bartlett’s legal background is specifically cited by the agency
Amateur development: Chris Leinweber, Western Canada; Sam Rossini, Minneapolis
Financial advisors/tax partners: agency advertises tax preparation, investment counseling, insurance planning, estate planning, and family-law/prenuptial guidance
Marketing/brand partnerships: agency advertises equipment, corporate endorsement, social media, and charitable-foundation support
Skills/conditioning/mental performance: agency lists conditioning, skill-improvement, physical development, and mental-conditioning resources
Notable Deals Led by Bartlett Hockey
2007 – Thomas Vanek: Buffalo Sabres – matched RFA offer sheet – 7 years – $50,000,000 – $7,142,857 AAV – major offer-sheet outcome
2011 – Ryan Callahan: New York Rangers – RFA arbitration settlement/extension – arbitration avoided before hearing
2021 – Cale Makar: Colorado Avalanche – RFA extension – 6 years – $54,000,000 – $9,000,000 AAV
2023 – Matt Boldy: Minnesota Wild – long-term RFA extension – 7 years – $49,000,000 – $7,000,000 AAV
2023 – J.T. Miller: New York Rangers/Vancouver-origin contract – long-term extension – 7 years – $56,000,000 – $8,000,000 AAV
2024 – Alex Vlasic: Chicago Blackhawks – long-term RFA extension – 6 years – $27,600,000 – $4,600,000 AAV
2025 – Brock Faber: Minnesota Wild – long-term RFA extension – 8 years – $68,000,000 – $8,500,000 AAV
2025 – Jake McCabe: Toronto Maple Leafs – extension – 5 years – $22,565,510 – $4,513,102 AAV
2025 – Mason Lohrei: Boston Bruins – RFA bridge-style extension – 2 years – $6,400,000 – $3,200,000 AAV
2026 – Logan Cooley: Utah Mammoth – long-term RFA extension – 8 years – $80,000,000 – $10,000,000 AAV
Track Record (Last 3 Seasons)
NHL contracts signed/listed publicly: 52 active NHL contracts plus 4 future contracts/extensions in the current PuckPedia agent table
Total value signed/listed, active NHL contracts: $625,000,511
Total AAV/cap hit represented, active NHL contracts: $132,482,269
Extensions/renewals: 4 future contracts/extensions listed, totaling $89,395,000
ELCs signed/listed: Aiden Fink, Isaac Howard, Michael Brandsegg-Nygård, Taylor Makar, Devin Kaplan, Cole Eiserman, Herman Träff, and others appear in active/future ELC records
RFA outcomes: high-end long-term outcomes include Brock Faber and Logan Cooley; bridge-style RFA outcomes include Mason Lohrei and Ryker Evans
Arbitration cases: Ryan Callahan avoided arbitration historically; no recent heard arbitration case publicly confirmed
Europe transfers: not fully public; agency advertises Europe placement capability
Aggregate client market value: not reliably public; public NHL contract value listed by PuckPedia is $625,000,511
Compliance & Accreditation
NHLPA certification status: Steve Bartlett, Brian Bartlett, and Scott Bartlett are listed by the agency as NHLPA Certified Agents
National federation registrations: not publicly verified
Professional liability insurance: not publicly stated
Ethics/compliance notes: no public disciplinary notes found in reliable open sources reviewed.
Testimonials
Stephen J. Bartlett – Founder: “our family looking after our players”
Brian Bartlett – Principal: “accessibility” is described by him as the hallmark of the business
Justin Faulk – NHL player: “the Bartletts always answer”
Sports Business Journal characterized Bartlett as a family operation led by Brian, Scott, and founder Steve Bartlett
Press, Awards & Recognition
2010 – Local agency profile on Steve Bartlett and the Pittsford-based firm – Messenger Post/Bartlett archive
2015 – Sports Consulting Group company profile – Forbes
2026 – Megan Keller women’s hockey business feature – Sports Business Journal
